Strategy Consulting


This course's major goal is to provide a practical approach to strategy consulting. Throughout the course, students will be able to learn and practice the basic consulting tools in data collection, data analysis, brainstorming, structuring of ideas and recommendations, as well as design of presentations and other types of communication documentation. The course will also allow students to understand the typical stages of a strategy consulting project, as well as get a glimpse of the daily routine of a management consultant.

General characterization





Responsible teacher

Constança Monteiro Casquinho


Weekly - Available soon

Total - Available soon

Teaching language



Available soon


Block, Peter (2011). Flawless Consulting: A Guide to Getting Your Expertise Used. 3rd Edition.

Cole Miller, Brian. (2012). Quick Brainstorming Activities for Busy Managers: 50 Exercises to Spark Your Team's Creativity and Get Results Fast. American Management Association, New York.

Mack, N., Woodsong, C., Macqueen, K., Guest, G., & Namey, E. (2005). Qualitative Research Methods: A Data Collector's Field Guide. Family Health International.

Metaplan GmbH. (2009). Moderating group discussions using the Metaplan approach.

Minto, B. (2008). The Pyramid Principle: Logic in Writing and Thinking. Financial Times Prentice Hall, Pearson Education, Harlow GB.

Rasiel, E. (1999). The McKinsey Way: Using the Techniques of the World's Top Strategic Consultants to Help You and Your Business. McGraw-Hill Professional, New York.

Zelazny, G. (2001). Say it with charts: The Executive’s Guide to Visual Communication. McGraw-Hill Professional, New York.

Zelazny, G. (2006). Say it with presentations: How to Design and Deliver Successful Business Presentations, McGraw-Hill Professional, New York.

Literature suited for Indie Campers Case


Literature for students with a background different to economics/management

Please find below a link to a useful page with A to Z of Management Concepts & Models. From here you can search for the concepts you would like to learn more about: bA+to+Z+of+Management+Concepts+%26amp%3b+Models%26quot%3b+AND+DT+20 050501&type=1&site=ehost-live&scope=site

More useful sources:

Porter's Five

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Teaching method

There are two classes per week. Each class is of 1h20m.

A central theme will be used throughout the course with different purposes:

  • Demonstrate interactions with a consulting client;

  • Illustrate examples and provide a setting for interaction within class;

  • Provide the central issue to be solved within the different group assignments;

  • Note: please keep in mind that confidentiality is of utmost importance to Consulting clients;

Lectures will be two fold whereby invited guest speakers will be there on occasion:

1. Theoretical/concept based (where individual pre-lecture readings is advised as class time will preferably be dedicated to discussion and exchange of ideas);

2. Practical issues, discussions and presentation on the central theme.

Students are expected to prepare the announced readings in advance. The following methods will be used:

  • Resolution of a real-life case throughout the course;

  • In-class examples and exercises;

  • Slide-based lectures – less than 50% of time in classroom;

  • Final assignment based on the real-life case;

  • Additional material (videos, articles, etc.) to be distributed through course website;

Students will receive feedback regarding their assignments in the following way:

  • Students (one member per team) will upload the assignment via moodle by the deadline;

  • One or two team(s) (determined by the Professor) present(s) the assignment(s) in class;

  • The students in the class will fill in an individual feedback form distributed by the Professor;

  • At the end of the presentation, the Professor collects the feedback forms which will be scanned and sent to the corresponding team;

  • The feedback form will be used by the Professor and the Grader to decide on the participation grade at the end of the course;

  • After the presentation, the Professor will give oral feedback;

  • Within one week after the presentation, each team will receive written feedback via email;

  • In case of any doubts, the Professor will be available during the office hours on Mondays;

In order to create a fruitful learning environment, students should respect the following principles:

  • No mobile phones;

  • Please bring a note book/journal with you to every class. This journal will be used by you to register key insights and lessons learned in each class. We will refer to these records often in class and these may prove very helpful to you when preparing for the exam;

  • No Laptops except for Session 8;

  • Be on time (time tolerance: 5 minutes);

  • Do your best to participate proactively;

  • By enrolling in this course you agree to allow appearing in photographs to be taken by the Professor in class. These photos will only be used for purposes of illustration of teaching methods/tools within an academic context.

Evaluation method

Individual: 55%
Class Participation: 5%
Peer Evaluation: 5%
Exam: 45%

Team: 45%
Chapter summaries: 5%
Fact Pack: 15%
Final Assignment: 25%

All assignments need to be delivered by the due date. Assignments delivered within 7 days after the due date, face a reduction of -40% of the assignment grade. Assignments delivered later than that will not be accepted.

Subject matter

  • 1st.

    Introduction and Course Overview;

    Awareness of Different Personalities;

    Client Industry Overview and Challenge Presentation – Indie Campers;

  • 2nd.

    Teams and Team Dynamics;

    The Consulting Industry and Project Execution;

  • 3rd.

    Kick-off Documents;

    Action Titles;

  • 4th.

    Feedback Techniques;

    Presentation Skills Review;

    Kick-off Document - presentation and feedback;

  • 5th.

    Message structuring and delivery (Issue Analysis);

  • 6th.

    Issue Analysis – presentation and feedback;

    Information gathering and analysis;

  • 7th.

    Interviewing techniques;

  • 8th.

    Displaying information with charts (Fact Pack);

    Interviewing Expert Consultants;

  • 9th.

    Fact pack - presentation and feedback;

    Barriers to change;

    A Day in the Life of a Consultant;

  • 10th.

    Presentations: from the brick to the building (The Pyramid Principle);

  • 11th.

    Conflict Resolution Styles;

    Final Assignment - presentation and feedback;

  • 12th.

    Exam preparation;

    Course wrap-up.


Programs where the course is taught: