Creating and Managing Entrepreneurial Ventures


This program has been designed to attract the best and most entrepreneurial Master students from all Organic Units of NOVA University. No previous formal education on business is required. This program was designed to foster and develop entrepreneurial skills and knowledge among qualified participants. Thus, although this is a program about business foundations, it has a strong emphasis on the development of students’ abilities and skills, especially the ones related with the formation of corporate and social ventures.
The broad background of students throughout the different organic units is expected to contribute to the cross fertilisation between participants, providing them with a multi-cultural experience and to develop teamwork and soft skills by working in groups. This experience is expected to be enhanced by promoting this program within foreign Erasmus students. Multi-

cultural environment is also enhanced by the diversified University profile throughout all departments.
Hands-on approach will be motivated with a clear emphasis on the development of a business plan.

General characterization





Responsible teacher



Weekly - Available soon

Total - Available soon

Teaching language



Available soon


Available soon

Teaching method

The program will consist of 11 lessons of 3 hours each on a weekly basis. When relevant, guest speakers will be invited to share their experience with the students. The classes will be taught in English by teachers of different NOVA Schools (NOVA SBE, FCT, FCSH, IMS) and by companies specialized in a subject of the respective session, whenever relevant.
Classes will take place in the rectory of Campolide and when justified, in other NOVA Organic Units, to be announced in the beginning of the classes.
Students will be organized into groups. Each group will have between 3 and 5 people from different NOVA Schools.

Evaluation method

Student’s grade will be based upon the following:
•    Business plan (Evolution from executive summary until the business plan): 30%
•    Simulation Game (5 deliveries): 30%

•    Pitch: 20%
•    Attendance and participation: 20%

Subject matter

•    Analysis of an entrepreneurial opportunity

•    The social entrepreneurship innovation
•    Analysis of markets and competitors businesses and products
•    Marketing principles and value creation
•    Marketing strategy: segmentation, positioning and targeting
•    Managing the technology innovation process
•    Business plan preparation
•    Financing new ventures
•    Protecting and monetizing Intellectual Property
•    Evolution of a company’s organizational structure as it grows from an entrepreneurial venture to a mature organization
•    Organizing and managing entrepreneurial teams


Programs where the course is taught: