Business Model Innovation
The aim of this course is to enable students to better understand, decompose and analyze business or operational models in organizations. Students will work individually and in groups, studying, debating and evolving business models from a wide variety of industries and strategies. At the end of the course, students should be able to look at any organization and try to explain the connectedness of its actions through a business model and theorize novel approaches it could take or compare with what competition is doing. Students should be able to identify the business model as a characterizing trait of an organization.
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“Playing to Win: How Strategy Really Works” by A.G. Lafley, and Roger L. Martin
This class requires an investment towards effective class participation. Cases will be presented, either in class by the instructor, by student teams or through literature. Most of the takeaways will come from the quality of the discussion happening in class.
There is no exam for this class and it is replaced by an Individual Essay (50% of final grade).
Other elements of assessment are:
- Class participation (individual): 20%
- Business presentation (team): 10%
- Revolution model (team): 20%
Week 1 – The setting: What is innovation, what is a business model
Week 2 – The old world: How to look at history through Business models
Week 3 – The broad world: Business models in different industries
Week 4 – The purpose: Winning and strategy
Week 5 – The deep dive: guest lecturer(s) explain their industry
Week 6 – The revolution: teams present the(ir) future
Programs where the course is taught: