The Strategy course is designed to provide students with the skills and knowledge required to aid firms in creating, maintaining and renewing a sustainable competitive advantage in a global environment.
The objective of the course is to gain a thorough understanding as to why some firms perform better than others. We will build on a diverse set of analytical tools and theoretical frameworks to examine how firms can create more value than their competitors, and how they can sustain a competitive advantage over time.
Youtha Cuypers, Afonso Almeida Costa
Weekly - Available soon
Total - Available soon
A list of readings will be provided prior to the start of the course
? Lecture with practical applications
? Discussion of case studies, heavily reliant on student participation
? Written report and presentation
Final exam: 50%
Group project (written report + presentation): 40% Class participation: 10%
The course will use key strategic management theories and frameworks and apply them to case studies from a variety of industries and regions, highlighting the following broad topics:
I. What is strategy?
II. Internal and external analysis and the foundations of competitive advantages
III. Business level strategy: How to compete and position the firm in a specific market?
IV. Corporate Strategy: What determines the boundaries of the firm?
- Product diversification
- Geographic diversification
- How to expand the firm’s resource base
V. Competitive strategy
- Competitor identification
- Competitive dynamics
- Competing in multiple markets
VI. International strategy
- Standardization vs adaptation
- Competing in Emerging Markets and with Emerging Market Multinationals