Strategy and Value Creation
Objectives
On completion of this course a student should be able to:
A. Knowledge and Understanding:
• Understand where value comes from;
• Understand how strategic decisions, i.e., decisions that determine where and how the company competes,
affect its value creating potential;
• Have an integrated perspective of the Strategy field;
• Have a comprehensive view of the different topics discussed;
• Understand the relevant concepts, models and frameworks;
• Be familiar with the practical tools needed to analyze strategy formulation problems.
B. Skills:
• Develop the analytic skills of students;
• Develop their communication skills;
• Develop their ability to summarize their arguments and go straight to the point;
• Develop their ability to apply the different concepts, models and frameworks to the analysis of real life situations.
General characterization
Code
67925
Credits
3.5
Responsible teacher
José Adriano Vieira Marques de Jesus Freire
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
N/A
Bibliography
Economic of Dtrategy, by D. Besanko, D. Dranove, m. Shanley and S. Schaefer, Wiley, 2007 (4th Edition)
Ghemawat, P., Strategy and the Business Landscape, Addison- Wesley, 2005 (2nd Edition); McAfee, R.P.
Competitive Solutions, princeton University Press, 2002; Saloner, G., A. Shepard and J. Podolny, Strategic Management,
Wiley, 2001
Teaching method
This course combines lectures, case discussions, presentations and a team project.
Evaluation method
Assessment: Final Exam (50%) Team Project (25%) Class Participation (25%)
Subject matter
1. Competitive Strategy - Industry structure and competition - Dynamics of price competition - Capturing customer value -
Creating and sustaining competitive advantage - Competition in markets with network externalities 2. Corporate Strategy -
Distinctive capabilities, competitive positioning and strategy formulation - Vertical integration - Product and geographic
diversification - Strategic alliances 3. Strategy and Organization - The strategy-structure-systems approach - The purposeprocess-
people perspective.