Health Communication

Objectives

Learning outcomes of the curricular unit

Understand the role of the diversity of health communication:

competencies for a health professional in capacity building for health promotion;

Apply best practice approach to diagnose health communication challenges and problems, including in organizational change for health promotion;

Know the principles and methods of an effective communication (interpersonal, organization and with the media);

Demonstrate health communication skills including written skills for communicating science to the non-expert public and verbal for effective public presentations;

Understand the role of the several health communication channels, including the new technologies and social media;

Define Health Communication plans for intersectoral action for health;

Demonstrate skills in converting scientific language into plain language adapted to lay, low literate and culturally diverse people.

General characterization

Code

9568

Credits

3.0

Responsible teacher

Available soon

Hours

Weekly - Available soon

Total - 28

Teaching language

Português

Prerequisites

Requirements for frequency

University Degree

Bibliography

Bibliography

ROGERS, E. M. – A prospective and retrospective look at the diffusion model.

Journal of Health Communication, vol 9: 13-19, 2004.

ISSN: 1081-0730 print/1087-0415 online

DOI: 10.1080/10810730490271449

Nancy, L. & Kotler P. (2011) Social Marketing: Influencing behaviors for Good. Sage Publications. USA. ISBN: 978-1-4129-8149-1

WEINREICH, N.K. (2010). Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good (2nd Ed.). Thousand Oaks, CA: Sage

WORLD HEALTH ORGANIZATION (2011) Intersectoral Action for Health: a path for policy makers. World Health Organization, The WHO Centre for Health Development, Kobe, JP.

SCHIAVO, R. (2007) Health communication: from theory to practice. Public health texts. ISBN-13: 978-0787982058ISBN-10: 0787982059. Josey Bass.S. Francisco.

Teaching method

Teaching methodologies (including evaluation)

Participatory Theoretical sessions

Case studies

Group Work

Evaluation is done on the basis of an oral and written presentation about an issue suggested through a list of themes.

Evaluation method

Available soon

Subject matter

Syllabus

1. Health Communication competencies

1.1. Written skills: communicating Science

1.2. Oral Skills: effective public presentations

2. Health Communication Planning

2.1. Audiences and communication objectives

2.2. Role and potential of diverse health communication channels

2.3. The new technologies and social media

2.4. The health communication plan

3. Assessing Health Communication Programs

Tools for assessing health communication programs and activities.

Programs

Programs where the course is taught: