Financial Communication and Investor Relations
Objectives
- To identify the central issues of contemporary Investor Relations and Financial Communications, including financial information versus non-financial information, risk, value, socially responsible investing, corporate governance, shareholder activism;
- To learn proven techniques for measuring and evaluating the effectiveness of Investor Relations and Financial Communications.
General characterization
Code
02107711
Credits
10.0
Responsible teacher
Alda Maria de Magalhães Teles
Hours
Weekly - 3
Total - 280
Teaching language
Portuguese
Prerequisites
Available soon
Bibliography
- Dinçer, H. & Yüksel, S. (2019). Handbook of Research on Global Issues in Financial Communication and Investment Decision Making. IGI Global;
- Guimard, A. (2008). Investor Relations: Principles and International Best Practices of Financial Communications. Palgrave Macmillan;
- Halff, G. & Joo N.W. (2014). Introduction to Financial Communication. Taylor & Francis Group;
- Laskin, A. (Ed.) (2017). The Handbook of Financial Communication and Investor Relations. Wiley Blackwell;
- Wang, S. (2015). Financial Communications: Information Processing, Media Integration, and Ethical Considerations. Palgrave Macmillan.
Teaching method
Theoretical and practical approaches.
Teaching based in several methods (lecturing, questioning, classroom action).
Evaluation method
Continuous Assessment - Classroom participation will also be evaluated(20%), One research work, with written and oral evaluation(80%)
Subject matter
- Investor Relations and Financial Communication - Definitions;
- Companies, Financial Communication and Stakeholders;
- Crisis Communication: implications for Investor Relations;
- Types of shareholders and investment philosophies in contemporary economies;
- Financial analysts and their role in Financial Communication and Investor Relations;
- Measurement and evaluation of Investor Relations and Financial Communication activities;
- Shareholder Activism and the new role of Investor Relations.