Media Geopolitics and Economics

General characterization

Prerequisites

Available soon

Bibliography

ACEMOGLU, D., LAIBSON, D. e LIST, J.A. (2019), Economics – Global Edition – 2nd ed., Pearson.
CROTEAU, D. e HOYNES, W. (2006), The Business of Media - Corporate Media and the Public Interest - 2nd Ed., Pine Forge.
CUNNINGHAM, S., FLEW, T. e SWIFT, A, (2015), Media Economics, Palgrave.
DOYLE, G. (2013), Understanding Media Economics - 2nd ed., Sage.
KRUGMAN, P. e WELLS, R. (2017), Essentials of Economics – 4 th ed., Worth Pub.
SAMUELSON, P. e NORDHAUS, W. (2010), Economics - 19th ed., Mc-Graw Hill.

Teaching method

Use of diversified and inovative teaching methods to optimize the learning processes. Expository model in the most theoretical classes, but articulated with the interrogative and active model in more practical classes. Permanent interaction with students. Use of all available e-learning platforms, as a complement to face-to-face classes.

Evaluation method

2 individual written tests.
Participation in classes also considered.

Subject matter

1) Economics - Basic Concepts (definitions of Economics; market economies, mixed economies and command economies; current patterns of State intervention).
2) Microeconomic Analysis (supply and demand in product / service markets; product differentiation; economies of scale, barriers to entry and levels of competition).
3) Macroeconomic Analysis (real GDP and business cycles; unemployment; inflation; public accounts and external balances).
4) Economics and Media (specificities of the economic study of the media; political economy of the media in the 21st century; media concentration - causes and effects).

Programs

Programs where the course is taught: