Communication and Valorization of the Archaeological Heritage


Students will be able to:
a) Identify the fundamental dynamics that occur in the application of communication theory to the management of archaeological heritage.
b) Understand the processes and methodologies of science communication.
c) Identify various ways of relating and interacting with the public.
d) Acquire adequate theoretical and methodological tools for the collecting and transmission of archaeological knowledge.
e) Acquire knowledge of best practices for developing communication strategies in the context of heritage.

General characterization





Responsible teacher

Leonor Amarílis Plácido de Medeiros


Weekly - 3

Total - 280

Teaching language



Available soon


See above.

Teaching method

Lectures accompanied by audiovisual information.
Practical classes geared towards the development of research methodologies for the implementation of
research and work projects.
Individual work done by the students, to develop analytical skills and familiarize with the new technologies and
their potential.
Visits to museums, archaeological sites and other heritage collections.

Evaluation method

Evaluation method

an individual written work - 70.0%

an individual oral presentation - 30.0%

Subject matter

A. Introduction to Science Communication and its adaptation to Archaeology and Heritage;
B. The Communication as an essential resource for today´s enhancement and protection of heritage;
C. Communication and dialogue as a process: multidirectional communication;
D. From the technical report to the language of the public;
E. The public as the main actor in the heritage interpretation and communication processes;
F. Authorized Discourse and heritage: the transformed role of the expert in current heritage practices;
G. How to identify and communicate the \"spirit of place\" of the archaeological site;
H. Citizen Science, Crowdsourcing, and Digital Storytelling: new technologies at the service of heritage and the public;
I. Legislation and Best Practice in interpretation and communication of archaeological heritage;
J. From theory to practice: case studies and fieldwork.


Programs where the course is taught: