Surveys and Market Research
Objectives
Available soon
General characterization
Code
01100066
Credits
6.0
Responsible teacher
Luís Miguel da Silva de Almeida Chaves
Hours
Weekly - 4
Total - 168
Teaching language
Portuguese
Prerequisites
Available soon
Bibliography
Aaker, D., Kumar, V. & Day, G.S. (1998). Marketing research. New York: John Wiley & Sons.
Kinnear, T. & Taylor, J. (1996). Marketing research: An applied approach. New York: McGraw-Hill
Sudman, S. & Blair, E (1998). Marketing research: A problem-solving approach. New York: McGraw-Hill
Teaching method
Available soon
Evaluation method
Available soon
Subject matter
Available soon
Programs
Programs where the course is taught: