Corporative Culture

Objectives

The corporative culture seminar aims to train graduates to:

know the implications of organizational culture for the well-being of employees and for integrated communication; - look at organizations as places of sharing meaning made visible through artefacts;
Understand how the concepts of identity, culture and image are articulated; - identify levels and types of culture - reflect on the impact of culture on the success of organizations.

General characterization

Code

02109184

Credits

10.0

Responsible teacher

Ivone Marília Carinhas Ferreira da Silva

Hours

Weekly - 3

Total - 280

Teaching language

Portuguese

Prerequisites

Available soon

Bibliography

Braddy, P.W., Meade, A.W. & Kroustalis, C.M. (2006). Organizational recruitment website effects on viewers’ perceptions of organizational culture. J Bus Psychol 20, 525–543 https://doi.org/10.1007/s10869-005-9003-4.
O’Donnell, Orla; Boyle, Richard (2008). Understanding and Managing Organisational Culture.Dublin. Institute of Public Administration.
Ruão, Teresa (2008) A Comunicação Organizacional e os Fenómenos de Identidade: a aventura comunicativa da formação da Universidade do Minho, 1974-2006. Braga: Universidade do Minho. Disponível em https://repositorium.sdum.uminho.pt/bitstream/1822/8841/1/tese%2520final.pdf
Schein, Edgar (1992) Coming to a New Awareness of Organizational Culture. Sloan Management Review, Vol. 25, N. 2, Winter 1984, pp. 3-16. (Reprint).
Treven, S., Mulej, M., & Lynn, M. L. (2008). “The impact of culture on organizational behaviour. Management”. Journal of Contemporary Management Issues, 13(2), 27-39. Retrieved from https://questia.com/library/journal/1p3-1969493.

Teaching method

Lectures, debate and exercises.

Evaluation method

Evaluation Method - Attendance and Participation(20%), Individual and/or Group Work(80%)

Subject matter

1. Organizations as cultural systems.
2. Identity, culture and image.
3. Levels of culture: basic assumptions, values and artefacts:
3.1 (Re)thinking culture based on artefacts (architecture of spaces, graphic identity, …).
4. Types of corporate culture and their impact on organizations.
5. Corporative culture and internal communication.

Programs

Programs where the course is taught:

Postgraduate in Internal Communication and Well-being in Organizations