Internal Communication and Corporate Social Responsibility
Objectives
After attending this seminar the trainee should be able to:
- Identify and relate the areas of action of internal communication and human resources.
- Recognize the strategic role of internal communication in organizations.
- Relate organizational management and internal communication management of organizations.
- Develop internal communication plans based on predefined objectives.
- Know the principles of corporate social responsibility.
- Reflect on the suitability of certain CSR policies for internal audiences.
General characterization
Code
02109252
Credits
10.0
Responsible teacher
Alda Maria de Magalhães Teles
Hours
Weekly - 3
Total - 280
Teaching language
Portuguese
Prerequisites
Available soon
Bibliography
- Dahlman, S; Heide, M.2020. Strategic Internal Communication. A Practitioner’s Guide to Implementing.
- Cutting-Edge Methods for Improved Workplace Culture. UK. Routledge.
- Kotter, J. 1996. Leading Change. Harvard Business Review Press.
- Nothhaft; Page Werder; Verčič; Zerfass, 2020. Future Directions of Strategic Communication. UK. Routledge.
- Wright, M. 2009. Gower Handbook of Internal Communication. UK. Routledge.
- Dillard; Haynes; Murray. 2013. Corporate Social Responsibility.A Research Handbook.
Teaching method
Lectures, interspersed with presentation and debate on case studies; Work Presentation; open classes with professionals.
Evaluation method
Evaluation Method - Individual case study analysis(50%), Workgroup(50%)
Subject matter
- Internal communication, human resources and employee motivation.
- Strategic internal communication.
- (Re)think internal communication in light of contemporary challenges.
- Communication channels and flows.
- Corporate Identity and Corporate Social Responsibility (CSR).
- Promote CSR to internal audiences.
Programs
Programs where the course is taught: