Descriptive Analytics in Marketing
Objectives
General characterization
Code
200189
Credits
7.5
Responsible teacher
Pedro Miguel Pereira Simões Coelho
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Laboral - Especialização em Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- Master Degree in Data Driven Marketing
- PostGraduate in Data Science for Marketing
- PostGraduate in Digital Enterprise Management
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- PostGraduate in Information Management and Business Intelligence in Healthcare
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems