PostGraduate in Marketing Intelligence
Education objectives
The Postgraduate Program in Marketing Intelligence aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.
The goal of this program is to train technical staff and managers to:
- Develop strategies, methods and instruments of marketing management;
- Be aware of client behavior and create relationship policies;
- Master the processes and tools used for the storage, organization and access to information for marketing in organizations;
- Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
solving marketing problems.
This Postgraduate Program gives access to the Master degree program in Data Driven Marketing, with a specialization in Marketing Intelligence (is offered in two formats: working hours and after working hours). For more information about this Master, please click here.
Applications - 3rd call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from June 21st to July 21st, 2022. The selection process is based on the analysis of the applicant's academic and professional curriculum.
General characterization
DGES code
4956
Cicle
Postgraduate programmes
Degree
None
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
September 2022
Vacancies
Fees
€4.200
Schedule
After Working Hours
Teaching language
English
Degree pre-requisites
To earn the Postgraduate Program diploma in Marketing Intelligence, students complete a total of 60 ECTS, of which 41 are mandatory and the remaining 19 ECTS will be chosen by the students from a wide range of available course units.
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September); be proficient in English (spoken and written).
Evaluation rules
Structure
| 1º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200187 | Marketing Strategy and Innovation | 7.5 |
| 200197 | Brand Management | 3.5 |
| 200196 | Digital Marketing & E-Commerce | 7.5 |
| Options | ||
| 200204 | Social Network Analysis | 3.5 |
| 200012 | Business Intelligence I | 7.5 |
| 200201 | Data Science for Marketing | 7.5 |
| 200163 | Experimental Design | 4.0 |
| 200195 | Information Systems Development | 4.0 |
| 400020 | Information Systems Governance | 3.5 |
| 200014 | Business Process Management | 7.5 |
| 200071 | Knowledge Management | 3.5 |
| 200070 | Information Technologies Services Management | 4.0 |
| 200073 | Information Management Systems | 3.5 |
| 200193 | Data Management and Storage | 4.0 |
| 200268 | Graph Analytics powered by Nokia | 7.5 |
| 200189 | Descriptive Analytics in Marketing | 7.5 |
| 400082 | Digital Analytics | 7.5 |
| 200165 | Descriptive Methods of Data Mining | 7.5 |
| 200291 | Descriptive Methods of Data Mining | 7.5 |
| 200192 | Data Privacy, Security and Ethics | 4.0 |