Master Degree in Data Driven Marketing
Education objectives
The Master Degree Program in Data Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area. It is designed to include four alternative paths (specializations):
- Data Science for Marketing;
- Digital Marketing and Analytics - Ranked as the best Program in E-Business and Digital Marketing in Portugal and the 3rd in the Western Europe by Eduniversal;
- Marketing Intelligence;
- Marketing Research and CRM - Ranked as the best Master Program in Data Analytics in Portugal and the 3rd best in Western Europe by Eduniversal.
Applications - 3rd call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from June 21st until July 21st, 2022 to:
- Marketing Intelligence;
- Marketing Research and CRM.
The selection process is based on the analysis of the applicant's academic and professional curriculum.
General characterization
DGES code
9435
Cicle
Master (2nd Cycle)
Degree
Master
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
September 2022
Vacancies
Fees
€6.000
Schedule
Working hour and after working hours (Digital Marketing & Analytics and Marketing Intelligence After working hours (Data Science for Marketing, and Marketing Research and CRM)
Teaching language
English
Degree pre-requisites
The alternative paths translate to 4 specializations, each corresponding to 60 credits (ECTS), whose classes take place in the first two semesters. Upon the conclusion of the specialization, students will earn a postgraduate program diploma in the chosen specialization. Earning a Master's degree entails the development of a scientific thesis or work project, that must be original and made for this purpose only, or a professional internship, subject of a final report, carried out in the third and fourth semester of the program, that corresponds to 60 additional credits.
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September); be proficient in English (spoken and written).
Evaluation rules
Structure
| 2º year - Autumn semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200265 | Dissertation/Internship Report/Project | 30.0 |
| 200086 | Research Methodologies | 6.0 |
| 200265 | Dissertation/Internship Report/Project | 30.0 |
| 200086 | Research Methodologies | 6.0 |
| 2º year - Spring semester | ||
|---|---|---|
| Code | Name | ECTS |
| 200049 | Market Research | 7.5 |
| 200049 | Market Research | 7.5 |