Master Degree in Data Driven Marketing

Education objectives

The Master Degree Program in Data Driven Marketing aims to train marketing specialists and managers with analytical tools applied in Marketing, to support decision making in this area. It is designed to include four alternative paths (specializations):

Applications - 3rd call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from June 21st until July 21st, 2022 to:

  • Marketing Intelligence;
  • Marketing Research and CRM.

The selection process is based on the analysis of the applicant's academic and professional curriculum.

General characterization

DGES code

9435

Cicle

Master (2nd Cycle)

Degree

Master

Access to other programs

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

September 2022

Vacancies

Fees

€6.000

Schedule

Working hour and after working hours (Digital Marketing & Analytics and Marketing Intelligence After working hours (Data Science for Marketing, and Marketing Research and CRM)

Teaching language

English

Degree pre-requisites

The alternative paths translate to 4 specializations, each corresponding to 60 credits (ECTS), whose classes take place in the first two semesters. Upon the conclusion of the specialization, students will earn a postgraduate program diploma in the chosen specialization. Earning a Master's degree entails the development of a scientific thesis or work project, that must be original and made for this purpose only, or a professional internship, subject of a final report, carried out in the third and fourth semester of the program, that corresponds to 60 additional credits.

Conditions of admittance

To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September); be proficient in English (spoken and written).

Evaluation rules

Structure

1º year - Autumn semester
Code Name ECTS
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200204 Social Network Analysis 3.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200187 Marketing Strategy and Innovation 7.5
200197 Brand Management 3.5
200196 Digital Marketing & E-Commerce 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
Options
200204 Social Network Analysis 3.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200071 Knowledge Management 3.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200268 Graph Analytics powered by Nokia 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200165 Descriptive Methods of Data Mining 7.5
200291 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
200204 Social Network Analysis 3.5
200012 Business Intelligence I 7.5
200201 Data Science for Marketing 7.5
200163 Experimental Design 4.0
200195 Information Systems Development 4.0
400020 Information Systems Governance 3.5
200197 Brand Management 3.5
200014 Business Process Management 7.5
200071 Knowledge Management 3.5
200070 Information Technologies Services Management 4.0
200073 Information Management Systems 3.5
200193 Data Management and Storage 4.0
200268 Graph Analytics powered by Nokia 7.5
200189 Descriptive Analytics in Marketing 7.5
400082 Digital Analytics 7.5
200291 Descriptive Methods of Data Mining 7.5
200165 Descriptive Methods of Data Mining 7.5
200192 Data Privacy, Security and Ethics 4.0
1º year - Spring semester
Code Name ECTS
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 0.0
200188 Marketing Engineering and Analytics 0.0
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
200203 Machine Learning in Marketing 7.5
200202 Big Data for Marketing 7.5
200170 Consumer Behavior Insights 7.5
200049 Market Research 7.5
200188 Marketing Engineering and Analytics 0.0
200188 Marketing Engineering and Analytics 0.0
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200200 Search Engine Optimization 4.0
Options
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200068 Information Project Management 4.0
200268 Graph Analytics powered by Nokia 7.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
200196 Digital Marketing & E-Commerce 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200194 Digital Transformation 3.5
200198 Analysis of Discrete Data 4.0
200205 Analysis of Variance 4.0
200203 Machine Learning in Marketing 7.5
200210 Architectures for Information Systems 3.5
200167 Big Data Analytics 7.5
200202 Big Data for Marketing 7.5
200269 Blockchain 4.0
200013 Business Intelligence II 7.5
200135 Cybersecurity 7.5
200261 Smart and Sustainable Cities 7.5
200170 Consumer Behavior Insights 7.5
400019 Customer Relationship Management Systems 7.5
200162 Data Visualization 7.5
400055 Enterprise Resource Management Systems 7.5
200049 Market Research 7.5
200068 Information Project Management 4.0
200268 Graph Analytics powered by Nokia 7.5
200146 Innovation Management and Design Thinking 7.5
400023 Leadership and People Management 7.5
200196 Digital Marketing & E-Commerce 7.5
400081 Social Media Analytics 7.5
200190 Predictive Analytics in Marketing 7.5
200166 Predictive Methods of Data Mining 7.5
200200 Search Engine Optimization 4.0
200296 Process Mining Powered By Nokia 7.5
200194 Digital Transformation 3.5
2º year - Autumn semester
Code Name ECTS
200265 Dissertation/Internship Report/Project 30.0
200086 Research Methodologies 6.0
200265 Dissertation/Internship Report/Project 30.0
200086 Research Methodologies 6.0
2º year - Spring semester
Code Name ECTS
200049 Market Research 7.5
200049 Market Research 7.5