Specialization in Marketing Research and CRM
Education objectives
The Master Program in Data Driven Marketing, with a specialization in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.
The goal of this program is to train technical staff and managers to:
- Plan, create, and conduct market studies or any other market research;
- Select and apply methods of collection of marketing data;
- Analyze, interpret, and communicate the results of market research;
- Manage, explore, interpret and communicate marketing information that is present in information systems or from other
sources of marketing information; - Create, implement, and manage customer relationship policies.
This program is ranked as the best Master degree Program in Data Analytics in Portugal and the 3rd best in Western Europe by Eduniversal, international agency that publishes an annual ranking of the best MBA and Master degree programs in the world.
Applications - 3rd call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from June 21st until July 21st, 2022. The selection process is based on the analysis of the applicant's academic and professional curriculum.
General characterization
DGES code
94351
Cicle
Specialization Area
Degree
Master
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
September 2022
Vacancies
Fees
€6.000
Schedule
After working hours
Teaching language
English
Degree pre-requisites
This path is an option of
Master Degree in Data Driven Marketing
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September); be proficient in English (spoken and written).
Evaluation rules
Structure
2º year - Autumn semester | ||
---|---|---|
Code | Name | ECTS |
200265 | Dissertation/Internship Report/Project | 30.0 |
200086 | Research Methodologies | 6.0 |
2º year - Spring semester | ||
---|---|---|
Code | Name | ECTS |
200049 | Market Research | 7.5 |