Specialization in Digital Marketing and Analytics

Education objectives

The Master Program in Data Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.

The goal of this program is to train technical staff and managers to:

• Understand the operating principles of Digital Marketing and Internet Social Media, as well the methodologies for its use in
  creating value for business;
• Understand and be able to apply analytical Social Media techniques;
• Understand the principles and metrics of Marketing in the Internet;
• Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of
  Search Engine Optimization (SEO) strategy.

This program is ranked as the best program in E-Business and Digital Marketing in Portugal and the 3rd in the Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA and Master programs in the world.

Applications
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end, from April 20th until May 26th, 2022. The selection process is based on the analysis of the applicant's academic and professional curriculum.