Specialization in Marketing Intelligence

Education objectives

The Master Program in Data Driven Marketing, with a specialization in Marketing Intelligence, aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

The goal of this program is to train technical staff and managers to:

• Develop strategies, methods and tools of marketing management;
• Be aware of client behavior and create relationship policies;
• Master the processes and tools used for the storage, organization and access to marketing information in organizations;
• Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
  solving marketing problems.

Applications - 3rd call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from June 21st until July 21st, 2022. The selection process is based on the analysis of the applicant's academic and professional curriculum.