Specialization in Digital Marketing and Analytics
Education objectives
The Master Program in Data Driven Marketing, with a specialization in Digital Marketing and Analytics, is aimed at managers, experts and other professionals who want to obtain skills in Digital Marketing and Web Analytics, using the most advanced methodologies for collecting, analyzing and processing data to support decision making in Web Marketing.
The goal of this program is to train technical staff and managers to:
- Understand the operating principles of Digital Marketing and Internet Social Media, as well the methodologies for its use in
creating value for business; - Understand and be able to apply analytical Social Media techniques;
- Understand the principles and metrics of Marketing in the Internet;
- Master the techniques of Search Engine Marketing, including AdWords campaign management and the development of
Search Engine Optimization (SEO) strategy.
This program is ranked as the best program in E-Business and Digital Marketing in Portugal and the 2nd in the Western Europe by Eduniversal, an international agency that publishes the annual ranking of the best MBA and Master programs in the world.
General characterization
DGES code
94355
Cicle
Specialization Area
Degree
Master
Access to other programs
Coordinator
Paulo Miguel Rasquinho Ferreira Rita
Opening date
September 2022
Vacancies
Fees
€6.000
Schedule
Working Hours
Teaching language
English
Degree pre-requisites
The curricular component of the Study Plan (1st and 2nd semesters of the program) corresponds to 60 ECTS, 49 of which, are Mandatory Course Units. The remaining 11 ECTS correspond to Elective Course units.
This path is an option of
Master Degree in Data Driven Marketing
Conditions of admittance
To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2021); be proficient in English (spoken and written).
Evaluation rules
Structure
2º year - Autumn semester | ||
---|---|---|
Code | Name | ECTS |
200265 | Dissertation/Internship Report/Project | 30.0 |
200086 | Research Methodologies | 6.0 |
2º year - Spring semester | ||
---|---|---|
Code | Name | ECTS |
200049 | Market Research | 7.5 |