Entrepreneurial Project


This module is designed to bring together different elements of entrepreneurship as well as allowing students to work on an
entrepreneurial project that relates to their career aspirations.
A.Knowledge and Understanding:
The course will provide the tools needed to initiate an entrepreneurial endeavour in multiple contexts;
B.Subject-Specific Skills:
·Demonstrate awareness and understanding of key current debates and contemporary concepts;
·Identify and explain the processes of enterprise creation and development in different contexts;
·Identify, understand and coherently analyse the nature and problems of entrepreneurship in a number of contexts;
C.General Skills:
-Demonstrate an entrepreneurial outlook towards the opportunities that life presents them;
-demonstrate a greater understanding of one or more areas of entrepreneurship that relate to their career aspirations;
-evidence a deeper appreciation of the challenges of entrepreneurship.

General characterization





Responsible teacher

Ricardo Jorge Almeida Zózimo da Fonseca


Weekly - Available soon

Total - Available soon

Teaching language





Business Model Generation, Osterwalder and Pigneur, Wiley, 2010
Effectual Entrepreneurship, Stuart Read et. al., Routledge, 2010.
The Lean Startup, Ries, Penguin, 2011.
Creating a World Without Poverty: Social Business and the Future of Capitalism. Yunus, M., PublicAffairs, 2007.
How to change the world: Social entrepreneurs and the power of new ideas. Bornstein, D., Oxford University Press, 2004.
The Power of Unreasonable People: How social entrepreneurs create markets that change the world. Elkington, J., and
Hartigan, P., Harvard Business Press, 2008.

Teaching method

This course will make use of active pedagogy where students working in groups learn from experience. This learning from
experience inside the classroom will be complemented with a range of activities outside the classroom

Evaluation method

Final Exam – Case Based – 50%
Mid term report including Business Model and Entrepreneurial Fundamentals 20%
Final Learning presentation – Mid term 30%

Subject matter

1 ENTREPRENEURIAL SITUATIONS AND OPPORTUNITY:theory and practice of entrepreneurship in different
contexts:startups (is entrepreneurship synonymous with startup?), social enterprises (is entrepreneurship all about
money?), family businesses (how can a business survive across generations?) and corporate entrepreneurship (is
innovation what corporations call entrepreneurship?)
2 BEGINNINGS, LIFECYCLE AND ENDINGS:models of startup, growth and maturity;
3 PLANS & PLANNING:pros and cons of business plans, forms of business plan, and alternative approaches to business
4 WHITHER VALUE:business models and how they are different from business planning;
5 INNOVATION:definition, approach and contexts for innovation;
6 STATE OF MIND:being entrepreneurial–mindset,learning,behaviours,stress management and the role of failure;
7 YOU AND ENTREPRENEURSHIP:throughout the module, students will have to assess at all times their own orientation
towards entrepreneurship


Programs where the course is taught: