Entrepreneurship with Impact


A. Knowledge and Understanding
Demonstrate competency in the underlying concepts, theory and tools taught in the Management of Non?Profit
Organizations course.
B. Subject-Specific Skills
Be familiar with the uniqu e features of the nonprofit sector, and how they influence decisions made by the managers
regarding human resources, marketing, financial sustainability and other aspects of a nonprofit’s activities.
C. General Skills
Strengthen the analytical and critical thinking skills as well as communication skills needed to identify, analyse, and
evaluate solutions to challenges encountered in the nonprofit sector.

General characterization





Responsible teacher

Miguel Martins


Weekly - Available soon

Total - Available soon

Teaching language





Bornstein, D. (2007), How to change the world: social entrepreneurs and the power of new ideas, Oxford Univ. Press.
Casadesus-Masanell, R. and Ricart, J. (2007), “Competing though business models”, IESE Business School.
Casadesus-Masanell, R. and Ricart, J. (2008), “Competing though business models: Business model evaluation – analysis in
interaction”, Harvard Business School Press.
Elkington, J. and Hartigan, P. (2008), “The Power of Unreasonable People”, Harvard Business Press, pp. 31 – 54.
Santos, F. (2009), “A Positive Theory of Social Entrepreneurship”, INSEAD, Social Innovation Center.
Santos, F. (2009), “Business Model Innovation Workbook: How entrepreneurs design novel business models for value
creation”, INSEAD, Social Innovation Center.
Yunus, M. (2008), “Creating a World without Poverty: The Social Business and the Future of Capitalism”, Difel.

Teaching method

The classes consist of discussions about both the theory and its applications. Classroom participation is expected and
required. Through a teaching approach that mixes case studies, short videos, class discussions and presentations, you will
learn the topics referred.

Evaluation method

Group Work and Pitch (50%): The Group Work will consist on a social entrepreneurship structured solution based on the
course main topics. Maximum of 15 pages of written work and a pitch which will be presented in the last session.
Individual Briefing Paper (20%): Briefing Paper with a maximum of 5 pages (not counting with title page, table of contents,
annexes, references, etc.).
Individual Final Exam (30%): The final exam covers all topics in the course.
Assessment Dates:
- The Group Work must be submitted on Moodle until t.b.d.
- The Individual Briefing Paper must be submitted on Moodle until t.b.d.
- The Individual Final Exam will take place on t.b.d.

Subject matter

1 Lecture Overview of Social Entrepreneurship
2 Case Study Nuru (A)
3 Lecture Problem Analysis
4 Guest Presentation SE Alumni Projects
5 Pitch – Project proposals Project Proposals / Marketplace
6 Lecture Value Proposition
7 Lecture Solution
8 Lecture Disruptive Business Models for Impact
9 Work Constructing the Value Proposition / Solution
10 Lecture Pilot
11 Guest Presentation Pilot Examples
12 Work Designing the Pilot / Mid-term pitch preparation
13 Pitch – Internal Mid-Term Pitch
14 Lecture Impact Assessment / Theory of Change
15 Lecture Funding
16 Work Funding and business model
17 Lecture Scaling and Growth
18 Guest Presentation Scaling Examples
19 Lecture Pitch Develelopment
20 Work Pitch Preparation
21 Pitch – Investor Investor Pitch
22 Pitch – Investor Investor Pitch
23 Lecture Individual and Group Evaluation
24 Lecture Course Wrap Up


Programs where the course is taught: