International Business


By the end of the unit, students will be able to demonstrate:
• A critical understanding of various concepts and models of international business;
• An ability to identify and understand the reasons for alternative ways of entering and servicing foreign markets;
• An awareness of the constituents of the international business environment and the way these affect strategy and expectations;
• A critical understanding of different ways in which international strategies may be identified and managed in different industries;
• An understanding of political risk and protective strategies;
• A critical understanding of cross-border organisational issues.

General characterization





Responsible teacher

Emanuel Gomes


Weekly - Available soon

Total - Available soon

Teaching language

Portuguese | English


Available soon


Peng, M. and Meyer, K. (2011). International Business, London: Cengage Learning.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E. L. (2014).
International Business. Pearson Australia.

Teaching method

The course will be delivered through a series of theoretical lectures and practical seminars. The lectures will aim to equip students with the knowledge and understanding of some of the key issues, concepts and models at the heart of international business, and the seminars will provide them an opportunity to practice and aply these models to case studies and exercises.

Evaluation method

The assessment of this CU is done together with the block of CUs of the same area of knowledge. This assessment has 3 moments, which together define the final grade of the CU:
•Individual exam with a weighting of 50% of the total mark
•Group work with a weighting of 35% of the total grade value
•Individual reflection-action exercise carried out at the end of the curricular unit, with a weighting of 15%. The set of individual action-reflection exercises is a journaling activity, which will constitute a learning portfolio capable of synthesising the contributions of the Executive Master for that student.

Subject matter

• Introduction to International Business.
• International environmental factors and players.
• Managing the Internationalisation Process. Why and Where: Motives and Location.
• Managing the Internationalisation Process. How?: Selecting International Entry Modes.
• International Strategy: HQ and Subsidiary level strategies