Communication and Crisis Management


The specific goals of the course are:
1. Understand the role of the leader as coach
2. Coaching to fulfill individual potential
3. Recognize the importance of coaching in uncertainty-charged contexts

General characterization





Responsible teacher

Pedro Neves


Weekly - Available soon

Total - Available soon

Teaching language

Portuguese | English


Available soon


Boyatzis, R., Smith, M., & Ossten, E.V. (2019). Coaching for change: How to help employees reach their potential. Harvard Business Review, September—October, 151-155.
Ibarra, H., & Scoular, A. (2019). The leader as coach. Harvard Business Review, November—December, 111-119.
Gino, F., & Cable, D. (2020). Coaching your team through uncertain times. Harvard Business Review Digital Article, April 24.
Valcour, M. (2015). How to give tough feedback that helps people grow. Harvard Business Review Digital Article, August 11.

Teaching method

. Lectures
. Group discussion
. Case studies
. Self-Assesments
. Exercises
. Discussion of assigned readings

Evaluation method

The assessment of this curricular unit is done together with the block of curricular units of the same area of knowledge. This assessment has 3 moments, which together define the final grade of the curricular unit:
• Individual exam with a weighting of 50% of the total mark
• Group work with a weighting of 35% of the total grade value
• Individual reflection-action exercise carried out at the end of the curricular unit, with a weighting of 15% of the total grade value. The set of individual action-reflection exercises is a journaling activity, which will constitute, at the end, a learning portfolio capable of synthesising the contributions of the Executive Master for that student.

Subject matter

. GROW model of coaching
. coaching for personal change
. coaching during uncertain times


Programs where the course is taught: