Master's in Marketing and Strategy - Executive

Education objectives

Improving the performance of an organization is one of the contemporary challenges. This exercise requires integrated knowledge of the drivers of value creation in organizations and of the impacts, both internal (organizational culture) and external (marketing actions) of strategic and marketing decisions.

This Master provides a solid knowledge base in marketing and strategy, exposing participants to the fundamental concepts and tools of these areas in the context of the current challenges of innovation and digital transformation. It develops skills of analysis and strategic and marketing decisions in disruptive innovation environments that change the "rules of the game" of competition in favour of the organization. Complementarily, it strengthens negotiation, decision-making skills.

Learning goals:

» To develop a context reading capable of inserting the organization in its business environment.

» To train in the construction of a process of strategy formulation, value creation, in disruptive contexts

» To apply strategic marketing activity, from planning to implementation 

» To integrate organizational teams in the strategic and marketing process