International Business
Objectives
By the end of the unit, students will be able to
demonstrate:
• A critical understanding of various concepts and models of international
business;
• An ability to identify and understand the reasons for alternative ways of
entering and servicing foreign markets;
• An awareness of the constituents of the international business environment
and the way these affect strategy and expectations;
• A critical understanding of different ways in which international strategies
may be identified and managed in different industries;
• An understanding of political risk and protective strategies;
• A critical understanding of cross-border organisational issues.
General characterization
Code
14219
Credits
2
Responsible teacher
Emanuel Gomes
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese | English
Prerequisites
Available soon
Bibliography
Peng,
M. and Meyer, K. (2011). International
Business, London: Cengage Learning.
Cavusgil, S. T., Knight, G., Riesenberger, J. R., Rammal, H. G., & Rose, E.
L. (2014). International
Business. Pearson Australia.
Teaching method
The course will be delivered through a series of
theoretical lectures and practical seminars. The lectures will aim to equip
students with the knowledge and understanding of some of the key issues,
concepts and models at the heart of international business, and the seminars
will provide them an opportunity to practice and aply these models to case
studies and exercises.
Evaluation method
The
assessment of this CU is done together with the block of CUs of the same area
of knowledge. This assessment has 3 moments, which together define the final
grade of the CU:
•Individual exam with a weighting of 50% of the total mark
•Group work with a weighting of 35% of the total grade value
•Individual reflection-action exercise carried out at the end of the curricular
unit, with a weighting of 15%. The set of individual action-reflection
exercises is a journaling activity, which will constitute a learning portfolio
capable of synthesising the contributions of the Executive Master for that
student.
Subject matter
• Introduction to International Business.
• International environmental factors and players.
• Managing the Internationalisation Process. Why and Where: Motives and
Location.
• Managing the Internationalisation Process. How?: Selecting International
Entry Modes.
• International Strategy: HQ and Subsidiary level strategies
Programs
Programs where the course is taught: