Effective Communication
Objectives
• Understand the importance of effective communication
for modern organizational management
• Rethink the use of modes and tools of communication by evaluating their
efficacy vs efficiency
• Acquire strategies and techniques for improving buy-in for change initiatives
and project communication
• Develop strategies and techniques to improve feedback, especially in
difficult or delicate situations
General characterization
Code
14245
Credits
2
Responsible teacher
Richard Fleming
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese | English
Prerequisites
Available soon
Bibliography
CIALDINI, ROBERT, 2001, HARNESSING THE SCIENCE
OF PERSUASION, HARVARD BUSINESS PUBLISHING
TANNEN, DEBORAH, 1995, THE POWER OF TALK – WHO GETS HEARD AND WHY, HARVARD
BUSINESS PUBLISHING
Teaching method
Plenary presentation
Exercises and didactic games
Case-study and role-plays
Evaluation method
The assessment of this curricular unit is done
together with the block of curricular units of the same area of knowledge. This
assessment has 3 moments, which together define the final grade of the
curricular unit:
• Individual exam with a weighting of 50% of the total mark
• Group work with a weighting of 35% of the total grade value
• Individual reflection-action exercise carried out at the end of the
curricular unit, with a weighting of 15% of the total grade value. The set of
individual action-reflection exercises is a journaling activity, which will constitute,
at the end, a learning portfolio capable of synthesising the contributions of
the Executive Master for that student.
Subject matter
• The communicative context of modern
organizations - attention, information and effectiveness
• The costs of poor communication for organizations and well-being
• Communicating change – challenges and strategies to maximize buy-in and
effectiveness
• Day-to-day communications – motivation, feedback and difficult conversations