The Public and the Media
Objectives
1. Analyze the intersection between the media and its audiences, as well as contemporary phenomena of collective mobilization and digital participation;
2. Contextualize the way in which research in Communication has envisioned media audiences, from hypodermic theory to cultural studies;
3. To delimit the concepts of public, audience, mass or crowd and the respective lines of research in which they are inserted, as well as to examine the forms of sociability emerging in a new media ecology, paying attention to recent phenomena of social mobilization and activism;
4. Analyze the relationship and cross-perceptions between news media and their audiences, reflecting on current and emerging dimensions in a changing media context;
5. Take a general approach to audience and reception studies, a research area on the rise in Communication Sciences.
General characterization
Code
7220011101
Credits
10.0
Responsible teacher
Marisa Rodrigues Pinto Torres da Silva
Hours
Weekly - 3
Total - 280
Teaching language
Portuguese
Prerequisites
None.
Bibliography
BROOKER, W., JERMYN, D. (2003) (eds.). The Audiences Studies Reader, London: Routledge.
CARPENTIER, N.; SCHRODER, K. C.; HALLET, L. (2014) (eds.). Audience Transformations. Shifting Audience Positions in Late Modernity. New York and London: Routledge.
DAHLGREN, P. (2013). The political web. Media, participation and alternative democracy.
DAHLGREN, P. (2009). Media and Political engagement. Citizens, communication, and democracy. Cambridge: Cambridge University Press.
DAVIS, A.; FENTON, N.; FREEDMAN, D.; KHIABANY, G. (2020). Media, Democracy and Social Change. London: Sage.
ESQUENAZI, J. P. (2006). Sociologia dos Públicos. Porto: Porto Editora.
PAPACHARISSI, Z. (2014). Affective publics: sentiment, techology and politics. Oxford: Oxford University Press.
ZELLER, F.; PONTE, C.; O’NEILL, B. (2015) (eds.). Revitalising audience research. Innovations in European audience research. London and New York: Routledge.
Teaching method
This unit will have a fundamentally theoretical character, of exploration and contextualization of diverse concepts related to the themes to be addressed, but it also includes a more practical component, centered on the discussion of relevant bibliography previously read by the students and on the presentation of scientific projects and investigations by part of the teacher. The sessions may also include lectures by invited researchers and moments of individual monitoring of the work to be presented at the end of the semester.
Evaluation method
Evaluation Methodologies - - Active participation in the sessions, as well as the production of a review of one of the texts indicated by the teacher and the respective oral presentation (30%), - Individual theoretical / empirical final work/essay, related to one of the syllabus' topics(70%)
Subject matter
1. The media and its audiencies - a brief conceptualization based on research in Communication. From hypodermic theory to "cultural studies";
2. Perspectives and theoretical delimitations around the concept of public(s);
3. Emerging social configurations in a mediatized and hybrid public space. Social mobilization and digital activism;
4. Media, journalism and participation. The relationship of news media with its audiences: dimensions and perceptions. Emerging phenomena in a changing media ecology;
4. Audience and reception studies. Methodological strategies and recent challenges.
Programs
Programs where the course is taught: