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  3. Bachelor in Communication Sciences
  4. Optional Area of Communication, Culture and the Arts
  5. Entrepreneurial Journalism

Entrepreneurial Journalism

Objectives

At the end of the course unit, students are expected to have developed knowledge, skills and competences to:
1) understand what it means to innovate, engage and create value in journalism;
2) identify and analyze innovation models;
3) innovate and engage in the various typologies;
4) develop a business model for a journalism project.

General characterization

Code

01105150

Credits

6.0

Responsible teacher

Dora dos Santos Silva

Hours

Weekly - 4

Total - 168

Teaching language

Portuguese

Prerequisites

N/A

Bibliography

Christensen, Clayton (2013), The Innovator´s Solution: Creating and Sustaining Successful Growth. Harvard Business Review.


Ferrier, M. et al. (2019). Media Innovation & Entrepreneurship. Rebus


Owens, David (2023). Creative People Must Be Stopped: 6 Ways We Kill Innovation (Without Even Trying). Wiley


Santos-Silva, d. (2021). Innovation in European Journalism. ICNOVA


Satel, Greg (2017), Mapping Innovation: A Playbook for Navigating a Disruptive Age. McGraw-Hill.

Teaching method

The teaching method favors the laboratory component, with project development, discussion sessions and guests

Evaluation method

1. Development of an entrepreneurial project/Contribution to the entrepreneurial project: 50%


2. Participation with answers and/or comments on at least three topics in the discussion forum: 25%


3. Reflection on at least three activities within the scope of media/cultural industries/innovation: 25%

Subject matter

1. Innovation and entrepreneurship as a motto to understand where we stand in journalism


2. Typologies of innovation and entrepreneurship


2.1 Innovate and entrepreneurship in the journalistic product: examples, techniques and best practices


2.2 Innovation and entrepreneurship in storytelling: examples, techniques and best practices


2.3 Innovation and entrepreneurship in positioning and paradigm: examples, techniques and best practices


2.4 Innovate and entrepreneurship in the involvement of the public: examples, techniques and best practices


2.5 Specificities of Journalistic Startups


3. Conceive and develop a journalistic project (product/section or repositioning of an existing one)


3.1. The business model canvas - business model and value creation


3.2. Analyzing the market and target audience


3.3 Defining the concept and editorial strategy


3.4. Financing models and partnerships


3.5. Positioning and communication strategy


3.6. Laboratory (creating the project)