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  2. NOVA School of Social Sciences and Humanities
  3. Bachelor in Communication Sciences
  4. Optional Area of Cinema and Television
  5. Semiotics

Semiotics

Objectives

a) Develop theoretical and practical skills in the field of semiotics. b) Identify the main currents in which semiotics was developed. c) Recognize the latest developments in current semiotics. d) Apply the acquired skills to the semiotic analysis of texts, images and objects.

General characterization

Code

01101735

Credits

6.0

Responsible teacher

Maria Clara Abelho Amante Nunes Correia

Hours

Weekly - 4

Total - 168

Teaching language

Portuguese

Prerequisites

None.

Bibliography

Barthes, Roland, [1967] 1971. O sistema da Moda. Lisboa: Edições 70.
Eco, Umberto, [1978] 2017. O signo. Lisboa: Ed. Presença.
Eco, Umberto, 2015. Número Zero. Lisboa: Gradiva.
Kress, G. & T. van Leeuwen, 1996. Reading Images: The Grammar of Visual Design. London: Routledge.
Nöth, Winfried, 1995. Handbook of Semiotics. Bloomington / Indianapolis: Indiana University.

Peirce, Charles Sanders. 1931­58. Collected Papers. Vols. 1­6 ed. Hartshorne, Charles & Paul Weiss; vols. 7­8 ed Burks, Arthur W. Cambridge, Mass.: Harvard Univ. Press.
Petrilli, Susan & Augusto Ponzio, 2007. Semiotics today. From global semiotics to semioethics, a dialogic response. Signs vol. 1: 29-127, 2007

Teaching method

The Curricular Unit is characterized by being a theoretical-practical one. Thus, from an initial schedule of thematic topics, it is expected that the icombination between practical and theorectical classes tends to be balanced.

Evaluation method

Método de avaliação - Autonomous work: (20%) - development of a thematic paper on one of the topics of the program.(20%), Two written tests - compulsory (80%)

Subject matter

1. Semiotics: Foundations of a Science of Signs; 2. Typology(ies) of signs; 3. Perspectives and theories; 4. Problems on semiotic representation: reference, meaning and sense; 5. Interpretative practices: what they are and how they are established; different perspetives on metaphor, myth and symbol. 6. Case studies: 6.1. Discourse analysis (advertising, media, a.o.) 6.2. Literature and semiotics; 6.3. Multimodal analysis (the role of images and texts in the current semiotics).