Introduction to Management


Introduction to the aspects / challenges that companies (and other organizations) face in Portugal and other countries. Theoretical concepts are accompanied by practical examples and skills training. At the end of this course, students should know the characteristics of companies / organizations of different types. They must also identify the fundamental areas of Management and evaluate their contribution to the construction of companies / organizations of various dimensions, types and geographical scope.

General characterization





Responsible teacher

Luís Filipe Leite de Castro de Oliveira Martins


Weekly - 4

Total - 168

Teaching language





  • Baye, M. (2006), Managerial Economics and Business Strategy (5ª Ed.), McGraw-Hill International Editions.
  • Ebert, R.J. e Griffin, R.W. (2019), Business Essentials - Global Edition (12th Edition), Pearson.
  • Robbins, S.P. e Coulter, M. (2018) Management, 14th edition, Pearson.

Teaching method

Theoretical-practical approach to the various concepts and themes studied.
Teaching methods based on the expository, interrogative and active model.

Evaluation method

Continuous Assessment - Group work, with delivery of a written version and oral presentation (50%), Individual written evaluation (50%)

Subject matter

I) Companies, Organizations and their Managers.
II) Economics of the Firm (companies in the context of their sector and the economy).
III) Fundamental areas of Management (strategy, finance, marketing, operations management, human resources management, information management).
IV) Entrepreneurship (business and social) in the 21st Century.