Visual Culture


1. To understand the concept of Visual Culture in its relationship with other cultural fields, as visual studies or cultural studies, as well as its cross-cutting edges with different human sciences;
2. To acknowledge and be able to analyze paradigmatic case studies of the crossing between Art and Visual Culture;
3. To learn visual literacy, in the sense of adquiring a critical thinking about images and their making;
4. To learn the key concepts of Visual Culture and to be able of aplying them;
5. To acknowledge and to be able of interpreting models of visual representation in its intertwining of conceptual and communicional models;
6. To be able of recognize and analize its own visual ecology/ culture;

General characterization





Responsible teacher

Marisa Rodrigues Pinto Torres da Silva


Weekly - 4

Total - 168

Teaching language



No requisits


BAXANDALL, Michael, Painting and Experience in XV century Italy, Oxford: Oxford University Press, 1978.
MIRZOEFF, Michael (ed.), The visual culture reader, Routledge, 1999
CRARY, Jonathan Techniques of the Observer, On Vision and Modernity in xix Century. London/Massachussets, The MIT Press, 1991.
CRARY, Jonathan Suspensions of Perception. Attention, spectacle and Modern Culture. London/Massachussets, The MIT Press, 2001.
GUNNING, Tom, \"The Cinema of Attractions: Early Film, Its Spectator and the Avant-Garde\", Wide Angle, Vol. 8, nos. 3 & 4 Fall, 1986.
KRAUSS, Rosalind, “Tracing Nadar”. October, Vol. 5, Photography (Summer, 1978), pp. 29-4
MULVEY, Laura \"Prazer visual e cinema narrativo\". In Ana Gabriela Macedo e Francesca Rayner (org.), \"Género, Cultura Visual e Performance - uma antologia crítica\". Braga, Universidade do Minho, 2011.
STURKEN, Marita, From Kodak and Polaroid to Google and Facebook the shaping of family pictures and photographs of the Self. Texto digital.

Teaching method

Open exposition by the teacher, text discussion under previous assigment.
In class teaching

Evaluation method

Método de avaliação - Oral presentation of the essay in class(25%), Written Test(50%), Written review(25%)

Subject matter

2.1. The renaissance visual culture, The arguments of Panofski, Michael Baxandall e Clifford Geertz.
2.2. The modern otpical culture and the emergence of the new observer. Concepts of attention and visuality (Jonathan Crary and Nicholas Mirzoeff).
2.3. Photography, cinema and xx century visual culture. The Hollywood movie industry. Problems of gender and cinema (Laura Mulvey), cinema of attractions (Tom Gunning) and fetichism (Christian Metz).
3. Contemproary visual culture
3.1. The role of Museums in contemproary culture (Claire Bishop)
3.2. Archeology of digital culture and of the proliferation of imagens in the networks (Marita Sturken).