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  2. NOVA School of Social Sciences and Humanities
  3. Bachelor in Communication Sciences
  4. Optional Area of Strategic Communication
  5. Media Geopolitics and Economics

Media Geopolitics and Economics

Objectives

To learn theoretical and practical concepts to better understand the behavior of the main economic agents, in particular those who operate in the media sector, as well as complex macroeconomic and geopolitical realities and their impact on the media.

To study the current interactions between public entities (regulatory bodies, public service providers) and private entities (companies and economic groups).

General characterization

Code

01105035

Credits

6.0

Responsible teacher

Luís Filipe Leite de Castro de Oliveira Martins

Hours

Weekly - 4

Total - 168

Teaching language

Portuguese

Prerequisites

Available soon

Bibliography

  • CROTEAU, D. e HOYNES, W. (2006), The Business of Media - Corporate Media and the Public Interest - 2nd Ed., Pine Forge.
  • CUNNINGHAM, S., FLEW, T. e SWIFT, A, (2015), Media Economics, Palgrave.
  • DOYLE, G. (2013), Understanding Media Economics - 2nd ed., Sage.
  • KRUGMAN, P. e WELLS, R. (2017), Essentials of Economics – 4 th ed., Worth Pub.
  • SAMUELSON, P. e NORDHAUS, W. (2010), Economics - 19th ed., Mc-Graw Hill

Teaching method

Use of diversified and innovative teaching methods to optimize the learning processes. Expository model in the most theoretical classes, but articulated with the interrogative and active model in more practical classes.

Permanent interaction with students.

Use of all available e-learning platforms, as a complement to face-to-face classes.

Evaluation method

Continuous assessment - 2 individual written tests (90%), Participation in classes (10%)

Subject matter

1) Economics - Basic Concepts (definitions of Economics; market economies, mixed economies and command economies; current patterns of State intervention).
2) Microeconomic Analysis (supply and demand in product / service markets; corporate concentration and market failures; barriers to entry and formation of oligopolies / monopolies).
3) Macroeconomic Analysis (real GDP and business cycles; unemployment; inflation; public accounts and external balances).
4) Economics and Media (specificities of the economic study of the media; public goods / private goods in the information outputs; political economy of the media in the 21st century).