Organizational Communication


It is intended that the student is able to
a) Define organization and get to know the different types of organizations.
b) Reflect on the CCO perspective;
c) Know the concept of integrated organizational communication and characterize its constituents.
d) Identify and characterize organizational communicative flows.
e) Troubleshoot the concepts of Identity, Culture and Organizational Climate and relate them to the concepts of Mission, Vision and Values.
f) Relate the concepts of leadership and motivation
g) Recognize the challenges and opportunities to the organizations in the 21st century.

General characterization





Responsible teacher

Ana Margarida da Silva Bebiano Barreto


Weekly - 4

Total - 168

Teaching language





  • Argenti, P.(2006) Corporate Communication. NY: McGraw-Hill.
  • Cunha, M.P., Rego, A., Cunha, R.C., & Cabral Cardoso, C. (2004). Manual de comportamento organizacional e gestão. Lisboa: Editora RH
  • Deetz, Stanley (2010). Comunicação Organizacional: fundamentos e desafios. In: Marchiori, Marlene (org.). Comunicação e Organização. SP: Difusão Editora, p. 83-101.
  • Kunsch, M. (2008) Gestão estratégica em comunicação organizacional e relações públicas.Brasil: Difusão.
  • Ruão, Teresa (2006) A Organização Comunicativa - teoria e prática em Comunicação Organizacional. Braga: CECS.

Teaching method

Illustrated lectures with case studies.

Evaluation method

Continuous Assessment - Analysis of a case study (30%), Attendance (50%), Exercises (20%)

Subject matter

1 Organization: concepts and typologies.
2. Communication as constituent of organizations (CCO)
3. Integrated organizational communication.
4. Organizational Identity.Mission, vision and organizational values.
5. Culture and organizational climate.
6. Leadership and motivation.
7. Organizational Communication Challenges.