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  2. NOVA School of Social Sciences and Humanities
  3. Bachelor in Communication Sciences
  4. Optional Area of New Media Creation
  5. Digital Methods

Digital Methods

Objectives

  1. Promote understanding of the theoretical and conceptual foundations of digital methods in the study of platforms and social media;
  2. Promote the acquisition of skills in the use of specialized software in the study of platforms and social media;
  3. Promote the acquisition of an analytical and critical capacity on platforms and social media;

General characterization

Code

01105326

Credits

6.0

Responsible teacher

Janna Joceli Cavalvanti de Omena

Hours

Weekly - 4

Total - 168

Teaching language

Portuguese

Prerequisites

N/A

Bibliography

  • Gerlitz, Carolin (2016). What Counts? Reflections on the Multivalence of Social Media Data. Digital Culture & Society 2 (2). doi:10.14361/dcs-2016-0203.
  • Niederer, S. & Colombo, G. (2019). Visual Methodologies for Networked Images: Designing Visualizations for Collaborative Research, Cross-platform Analysis, and Public Participation. Diseña, (14), 40-67.
  • Rogers, R. (2019). Doing Digital Methods. Sage Publication. Marres, N. (2017). Digital Sociology: The Reinvention of Social Research. London: Polity Press.
  • Omena, J.J.; Rabello, E & Mintz, A. (2020). Digital Methods for Hashtag Engagement Research. Social Media & Society, special issue: Studying Instagram beyond selfies. DOI: 10.1177/2056305120940697

Teaching method

The curricular unit is organized in two components: (1) theoretical and practical, predominantly expository, presenting concepts and theories and discussing its implications in subgroups and in plenary; the analytical appropriation of concepts, theories and practices is carried out actively, using the dynamics of direct participation by students, informed by reading the reference bibliography; (2) laboratory / tutorial predominantly oriented to the application of knowledge in the domain of digital methods and their foundations. Theoretical-practical evaluation: individual essay production based on the theoretical-conceptual review of the applicable scientific literature (40% of the final classification); Laboratory evaluation: in subgroups, implementation of an analysis project for platform (s) and social media, accompanied by a report (60% of the final classification).

Evaluation method

Continuous Assessment - Laboratory evaluation: in subgroups, implementation of an analysis project for platform (s) and social media, accompanied by a report(60%), Theoretical-practical evaluation: individual essay production based on the theoretical-conceptual review of the applicable scientific literature(40%)

Subject matter

1 - Introduction to digital methods
2 - Search as research and querying platforms
3 - Working with spreadsheets
4 - Software oriented analysis
5 - Visual methodologies
6 - Hashtag engagement research
7 - Digital networks