Management and Programming of Cultural and Creative Projects
Objectives
The UC intends to respond to the needs arising from a new cultural scenario that we have witnessed in the last two decades, namely the need on the part of institutions for qualified and updated professionals in the fields of culture, as well as the new challenges faced by cultural professionals in virtue of the communicational and technological innovations of recent years. The student must be able to reflect on the current situation of the cultural sector in Portugal and what challenges are faced today by a professional in the field of culture; to deepen the theoretical and methodological knowledge indispensable for the study of the daily realities of the programming, management and maintenance of cultural facilities; conceive, organize and produce cultural and creative events and projects; develop cultural master plans for cultural institutions and facilities and develop the skills necessary for advanced training and consultancy in these areas.
General characterization
Code
02100100
Credits
10.0
Responsible teacher
Patrícia Alexandra Correia Ascensão
Hours
Weekly - 3
Total - 280
Teaching language
Portuguese
Prerequisites
Available soon
Bibliography
AAVV (2001). O Estado das Artes, As Artes e o Estado: actas do congresso. Lisboa: OAC
AAVV (2004). Públicos da Cultura. Lisboa: OAC.
AAVV (2010). Novos Trilhos Culturais. Práticas e Políticas. Lisboa: ICS.
AAVV (2012). Cultura Política e Práticas de Cultura. Lisboa: Fonte da Palavra.
Aguileta, Iñaki López de (2000), Cultura y ciudad. Manual de política cultural municipal. Gijon: Trea.
Byrnes, William (2012). Management and the Arts. UK: Taylor & Francis.
Crespi, Franco (1997). Manual de sociologia da cultura. Lisboa: Editorial Estampa.
Debord, Guy (2012), A Sociedade do Espetáculo. Lisboa: Antígona.
Esquenazi, Jean-Pierre (2006). Sociologia dos Públicos. Porto: Porto Editora.
Ferin, Isabel (2009). Comunicação e culturas do quotidiano. Lisboa: Quimera.
Lipovetsky, Gilles (2013), A Cultura-mundo. Resposta a uma sociedade desorientada. Lisboa: Edições 70.
Lopes, João Teixeira (2000), Cidade e a Cultura: um estudo sobre práticas cultura urbanas, Porto, Edições Afrontamento
Lopes, João Teixeira (2007), Da Democratização à Democracia Cultural. Uma reflexão sobre políticas culturais e espaço público. Porto: Profedições.
Madeira, Cláudia (2002), Novos Notáveis. Os programadores Culturais. Oeiras: Celta.
Pais, José Machado (2002), Sociologia da Vida Quotidiana. Lisboa: ICS.
Ribeiro, António Pinto (2000), Ser feliz é imoral. Lisboa: Cotovia.
Steiner, George (2004). A Ideia de Europa. Lisboa: Gradiva.
Veal, A.J. & Burton, C. (2014). Research Methods for Arts and Event Management. UK: Pearson Education Limited.
Walter, Carla (2015). Arts Management: An entrepreneurial approach. London: Routledge.
Teaching method
Oral presentation of the fundamental contents of the program and group discussion, based on previous readings of the reference texts. The oral presentation will be accompanied by the reading of supporting texts, audiovisual materials, and/or case studies in order to promote discussion and practical analysis of the theoretical content. Orientation and tutoring of students' different research projects.
Evaluation method
Active participation (10%).
Tasks proposed in class (15%).
Work 1 (30%).
Work 2 (45%).
Subject matter
1. Introductory issues. Current trends and challenges in the cultural sector. Cultural policy concepts and paradigms.
2. Theoretical and practical fundaments of cultural programming. Contemporary challenges in cultural programming. Dimensions and concepts of cultural programming. The steps of the cultural process and the actors. The role of the cultural programmer.
3. Cultural audiences. Cultural practices and consumption. The concept of audience(s). Cultural reception studies. Audience studies: typologies, sources and methods. Cultural audiences: segmentation and social profiles.
4. Project management. Theoretical concepts and characteristics. Management applied to the cultural context: managing culture.
5. Strategic management applied to the cultural and creative context. Strategic thinking: key concepts. Strategic planning: the stages of the process. The design and formulation of a cultural project. Methodologies and tools for analysis and strategic diagnosis. Tools for planning and managing projects.
6. Funding cultural and creative projects. The project budget. Types of funding. Funding opportunities for cultural projects. Strategies for raising financial resources and support. How to draw up a funding dossier and counterpart map.
Programs
Programs where the course is taught: