Management and Industrial Strategy


The objective of this curricular unit is to develop strategic planning and control skills in industrial organizations and services. It is intended to teach the structuring of a strategic plan and the appropriate methods and tools for its elaboration. Methods and tools to control the execution of the strategy will also be explained. It will be addressed corporate contexts, with portfolio of various businesses, as well as planning of the business strategy.

Students should also develop teamwork skills for understanding, formulating business and corporate strategies in real context, as well as developing oral and written communication skills to describe the Strategic Plans.

General characterization





Responsible teacher

Ana Paula Ferreira Barroso, Henrique Alberto Martins Figueiredo


Weekly - 2

Total - 44

Teaching language



Not applicable


Gestão Estratégica - Conceitos, Modelos e Instrumentos; António J. Robalo Santos, 2008
Value Balanced Scorecard, Geada, F. Cruz, L. e Silva, T. , Ed.Silabo, 2012
Gestão Estratégica, Teixeira, S., Escolar Editora, 2020

Estratégia, A. Freire, Verbo, 1997
Exploring Corporate Strategy, G. Johnson, K. Scholes, Prentice Hall, 1997
Strategor, Publicações Dom Quixote, 1993
Strategic Manufacturing for Competitive Advantage, S. Brown, Prentice Hall, 1997
Competitive Strategy, M. Porter, Free Press, NY, 1990
Strategic Management and Business Policy, Wheelen, Hunger, 5ª Edição, Addison-Wesley, 1995

Teaching method

The teaching method is based on the following principles:

Theoretical - Practice classes (2h / week): Oral presentation by the teacher; Debate with studentsabout study case; Practical exercises to use techniques, methods and tools; Realization of group work; Presentation and discussion of the works.

Evaluation method

The final evaluation of the Management and Industrial Strategy (GEI) course will be based on the following elements:

- 1 Test (T1), with 40% of weight in the final evaluation

- 2 Group Assignments (TG - Part A, TG2 - Part B). It consists in the development of 2 works to be carried out according to the specified requirements, one focused on Strategic Analysis and another on Strategy Formulation. The groups will have a maximum of 5 students.

The final GEI grade will be composed as follows:

Final grade = 0,40 * T1 + 0,25 * TG1 + 0,35 * TG2

at where:
T1 - test score;
TG1 - score of 1st group assignment; TG2 -  score of 2nd group assignment

The grade of each of the assessment components is rounded to the tenths.

Approval occurs if the Final Mark is equal to or greater than 9.5 points.

Subject matter

1. Strategy Startegic Management of Organizations

2. Industrial Strategy Analysis (PESTA Models, Attractiveness Model)

3. Strategic Business Analysis (Competitive Strategies, Critical Success Factors, Stakeholder Analysis, Competitive Positioning)

4. Strategic Analysis of the Company (Value Chain, Capabilities, Organizational Competencies)

5. Strategic Diagnosis (SWOT Analysis)

6. Formulation of the Strategy (Corporate Strategy, Business, Ansoff Matrix)

7. Portfolio of Strategic Initiatives (Programs and Projects, Benefit Management)

8. Structure of a Strategic Plan

9. Strategic Control Systems (Values, Beliefs, Scorecards)

10. Governance Structures

11. Strategic Innovation


Programs where the course is taught: