Business Management


This course should make students familiar with the set of issues faced by every working person in his job assignment. More specifically, students are required to understand the basic principles and issues involved in the business world, namely in each functional area in a firm and the cross-relations among areas. This approach is built on the analysis of cases for specific real world firms. Then, teaching is conducted by means of interaction, in theory-practice lectures, where various management problems related with the different functional areas in a firm, along with many examples and exercises.

For the grading of the course under continuous evaluation method, it is actually considered compulsory to conduct a group practice work where a real world firm is analyzed in major areas. For these set of works there should be handed in a written version (and a snapshot page for the classroom mates) to be presented and discussed in class.

General characterization





Responsible teacher

Célia Maria Castanheira de Moura da Costa Cabral, Fernanda Antonia Josefa Llussá


Weekly - 2

Total - 18

Teaching language



There is not any prerequisite


References for the course should be found in the slides provided in the course homepage in CLIP or Moodle

Teaching method

Theory-practice lectures involving theory with some applications and exercises and, importantly, the analysis of cases (i.e., specific real world firms and their management problems).


Evaluation method

In a discipline with an orientation such as the one described, "case analysis" of concrete companies is indispensable: the analysis of specific problems faced by real companies and the way in which they deal with them. This type of analysis will be conducted through the interaction, in theoretical-practical classes, of exposing the various problems related to the different functional areas of the company with examples and illustrative concrete "cases". It is also important (in fact, mandatory, for the continuous assessment method), that students carry out practical work, in groups, on a real company, covering its functional areas.

There are two types of assessment:

A) Continuous Assessment

Group work on a company: 35% weight in the final grade

These works must, after having delivered a written version, be presented and discussed during the classes.

Deadline for submission of work: 23h59 October 15

Presentation of works: week of October 16th

Class Evaljuation and student participation: 20% weight in the final grade

Final test (Blocks 5, 6 and 7): 45% weight in the final grade.

Final test date: to be scheduled centrally by the University services

Approval of the subject requires an average of 9.5, and a minimum of 7 val. in the test and in the assignment (without rounding).

B) Final exam: the exam will have a weight of 100% in the final grade.

Subject matter


Part 0 - Overview. Brief notes on digital revolution, sustainability and social responsibility

Part 1 - Marketing: Understanding the Principles of Marketing. The four Marketing Policies: Product Development, Pricing, Promotion and Distribution. The Product Life Cycle. Environmental Context. SWOT Analysis. Market Segmentation and Competitive Product Positioning. The Consumer Buying Process and the Marketing- Mix.

Part 2 – Organization: Organizational Structure. The Chain of Command. Basic Forms of Organizational Structure. Authority and Responsability. Delegation and Accountability. Centralization and Decentralization. More complex Forms of Organizational Structure.

Part 3 – Human Resources: Understanding Employee Motivation. Theories of Motivation Compensations and Benefits. Satisfaction in the Workplace. Leadership. Staffing the Organization: Planing, function analysis and person-job matching. Trainning and Development Performance Appraisal.

Part 4 – Accounting and Finance: Understanding Principles of Accounting. The Balance Sheet. Income Statements. Cash-flow. Financial Ratios. Interest Rates and The Time Value of Money. Compounding and Discounting. Present Value and Accumulated Value. Some notions of Project Analysis (Net Present Value, the Internal Rate of Return, etc.)