Digital Transformation
Objectives
Digital transformation (DT) course will provide students the overview of the main drivers that lead companies to competitiveness in XXI century. DT is a continuous complex undertaking process which shapes a organizations and its operations towards digital business strategies. DT has a cross-functional character and need to be aligned with other functional and operational strategies. This course will present the main scientific DT drivers and how they can be interconected to con tribute to competitiveness of organizational businesses.
General characterization
Code
200194
Credits
3.5
Responsible teacher
Maria Manuela Simões Aparício da Costa
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Information Analysis and Management
- Specialization in Risk Analysis and Management
- Specialization in Business Intelligence
- Specialization in Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Information Systems
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- specialization in Digital Transformation
- Specialization in Business Intelligence – Working Hours
- Laboral - Especialização em Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- specialization in Information Systems - working hours
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- PostGraduate in Information Analysis and Management
- PostGraduate Risk Analysis and Management
- PostGraduate in Business Intelligence
- PostGraduate in Data Science for Marketing
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- PostGraduate in Information Management and Business Intelligence in Healthcare
- PostGraduate Information Systems Management
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems
- Pós-Graduação em Transformação Digital