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PostGraduate Marketing Research e CRM

Education objectives

The Postgraduate Program in Marketing Research and CRM, is for managers, experts and other marketing professionals, who wish to obtain and deepen their skills in Marketing Research and CRM, using the most advanced methods of collection, analysis and treatment of information.

The goal of this program is to train technical staff and managers to:

  • Plan, create, and conduct market studies or any other market research;
  • Select and apply methods of collection of marketing data;
  • Analyze, interpret, and communicate the results of market research;
  • Manage, explore, interpret and communicate marketing information that is present in information systems or from other
    sources of marketing information;
  • Create, implement, and manage customer relationship policies.

This Postgraduate Program gives access to the Master degree program in Data Driven Marketing, with a specialization in Marketing Research and CRM.

Applications - 4th call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 28th to August 17th, 2023. The selection process is based on the analysis of the applicant's academic and professional curriculum.

General characterization

DGES code

4953

Cicle

Postgraduate programmes

Degree

None

Access to other programs

This Postgraduate gives access to the Master Degree in Data-Driven Marketing, with a specialization in Marketing Research and CRM.

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

September 2023

Vacancies

Fees

€4.200

Schedule

Afer working hours

Teaching language

English

Degree pre-requisites

To earn the Postgraduate Program diploma in Marketing Research e CRM, Students have to complete 60 ECTS, of which 41,5 are Mandatory Course Units and the remaining 18,5 ECTS will be chosen by the students from a wide range of available course units.

Conditions of admittance

To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2023); be proficient in English (spoken and written).

Evaluation rules

The assessment method will be continuous assessment, i.e. through individual or group work, projects, quizzes, tests/exams, etc.

At the beginning of each academic year, it is up to each teacher of each Curricular Unit (CU) to define how assessment will be carried out in their CUs, and this information is then made available via the student platform.