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PostGraduate in Marketing Intelligence

Education objectives

The Postgraduate Program in Marketing Intelligence aims to train experts and managers able to lead and guide the collection, compilation, analysis and dissemination of marketing information in organizations.

The goal of this program is to train technical staff and managers to:

  • Develop strategies, methods and instruments of marketing management;
  • Be aware of client behavior and create relationship policies;
  • Master the processes and tools used for the storage, organization and access to information for marketing in organizations;
  • Use the several methodologies and tools of exploration and analysis, in order to reduce the levels of uncertainty related to
    solving marketing problems.

This Postgraduate Program gives access to the Master degree program in Data Driven Marketing, with a specialization in Marketing Intelligence (is offered in two formats: working hours and after working hours). For more information about this Master, please click here.

Applications - 4th call
To complete the application, the applicant must register in NOVA IMS' Applications Portal, fill the form, upload their Curriculum Vitae, pay the application fee (€ 51), and submit the application in the end from July 28th to August 17th, 2023. The selection process is based on the analysis of the applicant's academic and professional curriculum.

General characterization

DGES code

4956

Cicle

Postgraduate programmes

Degree

None

Access to other programs

This Postgraduate Program gives access to the Master Degree program in Data-Driven Marketing, with a specialization in Marketing Intelligence.

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

September 2023

Vacancies

Fees

€4.200

Schedule

After Working Hours

Teaching language

English

Degree pre-requisites

To earn the Postgraduate Program diploma in Marketing Intelligence, students complete a total of 60 ECTS, of which 41 are mandatory and the remaining 19 ECTS will be chosen by the students from a wide range of available course units.

Conditions of admittance

To enter this program, applicants must meet the following requirements: hold a bachelor’s degree in a compatible field (completed by September 2023); be proficient in English (spoken and written).

Evaluation rules

The assessment method will be continuous assessment, i.e. through individual or group work, projects, quizzes, tests/exams, etc.

At the beginning of each academic year, it is up to each teacher of each Curricular Unit (CU) to define how assessment will be carried out in their CUs, and this information is then made available via the student platform.