Management in Hospitality and Tourism

Objectives

This course aims to foster knowledge about hospitality and tourism, as well as the roles played within it. It enables an understanding of hotel and restaurant management. Considering the importance of customer orientation and brand management in hospitality and tourism, this unit delves into customer relationship and brand management. The final section aims to outline the trends and challenges of the hospitality and tourism industry.

General characterization

Code

400110

Credits

7.5

Responsible teacher

Maria Teresa Pinheiro de Melo Borges Tiago

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

Available soon

Bibliography

Teaching method

Evaluation method

Subject matter