Management in Hospitality and Tourism
Objectives
This course aims to foster knowledge about hospitality and tourism, as well as the roles played within it. It enables an understanding of hotel and restaurant management. Considering the importance of customer orientation and brand management in hospitality and tourism, this unit delves into customer relationship and brand management. The final section aims to outline the trends and challenges of the hospitality and tourism industry.
General characterization
Code
400110
Credits
7.5
Responsible teacher
Maria Teresa Pinheiro de Melo Borges Tiago
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught: