Web Analytics
Objectives
The main goal of this course is to give you an introduction to the world of Web Analytics and get you comfortable with its main concepts, so you can understand them, incorporate them into your thinking and start applying them.
General characterization
Code
100103
Credits
4.0
Responsible teacher
Afonso Malheiro Lopes da Silva
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
None
Bibliography
Kaushik, A., (2007), Web Analytics: An Hour a Day, Sybex.; Clifton, B., (2008), Advanced Web Metrics with Google Analytics, Sybex.; 0; 0; 0
Teaching method
Theoretical presentation of each topic with case studies to support explanation; Presentation and discution of papers presented by students
Evaluation method
One written test (25%); two group presentations (75%)
Subject matter
- The digital society as a global platform for Information exchange
- Understand the role of the digital society today
- See how analytics can bring value to organizations within the digital society
- Realize what types and sources of data are available
- Which analyzes can be applied
- How can we evaluate the success of an analytical strategy applied to the digital society
- Explore case studies about applying analytical strategies in different industries
- Advanced topics: IoT and smart cities
Programs
Programs where the course is taught: