Business Strategy and Digital Transformation

Objectives

The objectives for this module are to provide students with consistent key strategy concepts and how strategy drives business transformation, supported or enabled by digital technologies.
To help evaluate which business strategy is the most adequate, a set of tools will be theoretically presented and applied in practical exploitation to:

  • Analyze the external and internal contexts of the focal organization
  • Characterize the potential results, and define the objectives of the strategies pursued
  • Match the business strategy chosen with digital transformation enablers

The module will depart from a classical Business Strategy analysis perspective, evolving into the impact of digital technologies in the (re)formulation of strategies for deriving new business models or innovations that develop exponential value and competitive advantage.

General characterization

Code

100228

Credits

6.0

Responsible teacher

Jorge Manuel Carrola Rodrigues

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

Available soon

Bibliography

Teaching method

Evaluation method

Subject matter

Programs

Programs where the course is taught: