Business Strategy and Digital Transformation
Objectives
The objectives for this module are to provide students with consistent key strategy concepts and how strategy drives business transformation, supported or enabled by digital technologies.
To help evaluate which business strategy is the most adequate, a set of tools will be theoretically presented and applied in practical exploitation to:
- Analyze the external and internal contexts of the focal organization
- Characterize the potential results, and define the objectives of the strategies pursued
- Match the business strategy chosen with digital transformation enablers
The module will depart from a classical Business Strategy analysis perspective, evolving into the impact of digital technologies in the (re)formulation of strategies for deriving new business models or innovations that develop exponential value and competitive advantage.
General characterization
Code
100228
Credits
6.0
Responsible teacher
Jorge Manuel Carrola Rodrigues
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter