Brand Management
Objectives
This course provides students with insights into how brand strategies can be created and the implications of the changes that occurred in the past two decades for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.
General characterization
Code
200197
Credits
3.5
Responsible teacher
Maria Teresa Pinheiro de Melo Borges Tiago
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Business Intelligence
- Specialization in Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Information Systems
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- specialization in Digital Transformation
- Specialization in Business Intelligence – Working Hours
- Laboral - Especialização em Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- specialization in Information Systems - working hours
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- PostGraduate in Business Intelligence
- PostGraduate in Data Science for Marketing
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- PostGraduate in Information Management and Business Intelligence in Healthcare
- PostGraduate Information Systems Management
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems
- Pós-Graduação em Transformação Digital