Education objectives

Available soon

General characterization

DGES code

9435

Cicle

Master (2^nd Cycle)

Degree

Access to other programs

Available soon

Coordinator

Paulo Miguel Rasquinho Ferreira Rita

Opening date

Available soon

Vacancies

Available soon

Fees

Available soon

Schedule

Available soon

Teaching language

Available soon

Degree pre-requisites

Available soon

Conditions of admittance

Available soon

Evaluation rules

Available soon

Structure

1º year - Autumn semester
Code	Name	ECTS
200204	Social Network Analysis	3.5
200201	Data Science for Marketing	7.5
200163	Experimental Design	4.0
200187	Marketing Strategy and Innovation	7.5
200197	Brand Management	3.5
200196	Digital Marketing & E-Commerce	7.5
200189	Descriptive Analytics in Marketing	7.5
400082	Digital Analytics	7.5
200204	Social Network Analysis	3.5
200201	Data Science for Marketing	7.5
200163	Experimental Design	4.0
200187	Marketing Strategy and Innovation	7.5
200197	Brand Management	3.5
200196	Digital Marketing & E-Commerce	7.5
200189	Descriptive Analytics in Marketing	7.5
400082	Digital Analytics	7.5
Options
200204	Social Network Analysis	3.5
200268	Applied Network Analysis	7.5
200012	Business Intelligence I	7.5
200201	Data Science for Marketing	7.5
200163	Experimental Design	4.0
200197	Brand Management	3.5
200014	Business Process Management	7.5
200073	Information Management Systems	3.5
200196	Digital Marketing & E-Commerce	7.5
200189	Descriptive Analytics in Marketing	7.5
400082	Digital Analytics	7.5
200192	Data Privacy, Security and Ethics	4.0
200194	Digital Transformation	3.5
200204	Social Network Analysis	3.5
200268	Applied Network Analysis	7.5
200012	Business Intelligence I	7.5
200201	Data Science for Marketing	7.5
200163	Experimental Design	4.0
200197	Brand Management	3.5
200014	Business Process Management	7.5
200073	Information Management Systems	3.5
200196	Digital Marketing & E-Commerce	7.5
200189	Descriptive Analytics in Marketing	7.5
400082	Digital Analytics	7.5
200192	Data Privacy, Security and Ethics	4.0
200194	Digital Transformation	3.5

1º year - Spring semester
Code	Name	ECTS
200203	Machine Learning in Marketing	7.5
200202	Big Data for Marketing	7.5
200170	Consumer Behavior Insights	7.5
200049	Market Research	7.5
200188	Marketing Engineering and Analytics	7.5
400081	Social Media Analytics	7.5
200190	Predictive Analytics in Marketing	7.5
200200	Search Engine Optimization	4.0
200203	Machine Learning in Marketing	7.5
200202	Big Data for Marketing	7.5
200170	Consumer Behavior Insights	7.5
200049	Market Research	7.5
200188	Marketing Engineering and Analytics	7.5
400081	Social Media Analytics	7.5
200190	Predictive Analytics in Marketing	7.5
200200	Search Engine Optimization	4.0
Options
200203	Machine Learning in Marketing	7.5
200202	Big Data for Marketing	7.5
200013	Business Intelligence II	7.5
200170	Consumer Behavior Insights	7.5
400019	Customer Relationship Management Systems	0.0
200049	Market Research	7.5
200014	Business Process Management	7.5
200071	Knowledge Management	3.5
400081	Social Media Analytics	7.5
200190	Predictive Analytics in Marketing	7.5
200200	Search Engine Optimization	4.0
200184	Sampling Theory and Methods	7.5
200298	Data-driven decision making	4.0
200203	Machine Learning in Marketing	7.5
200202	Big Data for Marketing	7.5
200013	Business Intelligence II	7.5
200170	Consumer Behavior Insights	7.5
400019	Customer Relationship Management Systems	0.0
200049	Market Research	7.5
200014	Business Process Management	7.5
200071	Knowledge Management	3.5
400081	Social Media Analytics	7.5
200190	Predictive Analytics in Marketing	7.5
200200	Search Engine Optimization	4.0
200184	Sampling Theory and Methods	7.5
200298	Data-driven decision making	4.0

2º year - Autumn semester
Code	Name	ECTS
200265	Dissertation/Internship Report/Project	54.0
200086	Research Methodologies	6.0
200265	Dissertation/Internship Report/Project	54.0
200086	Research Methodologies	6.0