Social Network Analysis
Objectives
The structure and organization of real-world systems — physical, ecological, and social — are often better represented through the set relationships between their building. Many dynamical problems in social systems – such as disease spreading, opinion formation, information cascades, and behavior adoption – can only be truly understood after considering the underlying structure of relationships between its agents/actors. In that sense, Network Science presents powerful methodologies to abstract and think about network problems and extract meaningful and actionable information for various applications.
In the Social Network Analysis curricular unit, we will focus on the vast accumulated knowledge that resulted from applying Network Science methods to study problems in Social Sciences and their implications for Digital Marketing. Hence, during the 7 weeks of this Curricular Unit, students will learn about the fundamentals of Network Analysis and understand how it can be used to better understand social systems, particularly how social networks shape the diffusion of influence and information.
General characterization
Code
200204
Credits
3.5
Responsible teacher
Flávio Luís Portas Pinheiro
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- Laboral - Especialização em Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- PostGraduate in Data Science for Marketing
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems