Digital Marketing & E-Commerce
Objectives
Overall, this course aims to bring students up to speed by using software and tools and strategic business decisions within the context of the real-world digital marketing and e-commerce landscape.
We aim to help you build digital marketing skills to maximize online opportunities.
General characterization
Code
200196
Credits
7.5
Responsible teacher
Paulo Miguel Rasquinho Ferreira Rita
Hours
Weekly - Available soon
Total - Available soon
Teaching language
Portuguese. If there are Erasmus students, classes will be taught in English
Prerequisites
Available soon
Bibliography
Teaching method
Evaluation method
Subject matter
Programs
Programs where the course is taught:
- Specialization in Business Intelligence
- Specialization in Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- Specialization in Information Systems
- Specialization in Marketing Intelligence
- Specialization in Marketing Research and CRM
- specialization in Digital Transformation
- Specialization in Business Intelligence – Working Hours
- Laboral - Especialização em Data Science for Marketing
- Specialization in Digital Marketing and Analytics
- specialization in Information Systems - working hours
- Specialization in Marketing Intelligence
- Master Degree in Data Driven Marketing
- PostGraduate in Business Intelligence
- PostGraduate in Data Science for Marketing
- PostGraduate Digital Marketing and Analytics
- PostGraduate Marketing Research e CRM
- PostGraduate in Information Management and Business Intelligence in Healthcare
- PostGraduate Information Systems Management
- PostGraduate in Marketing Intelligence
- PostGraduate in Enterprise Information Systems
- Pós-Graduação em Transformação Digital