Digital Marketing & E-Commerce

Objectives

Overall, this course aims to bring students up to speed by using software and tools and strategic business decisions within the context of the real-world digital marketing and e-commerce landscape.

 

We aim to help you build digital marketing skills to maximize online opportunities.

General characterization

Code

200196

Credits

7.5

Responsible teacher

Paulo Miguel Rasquinho Ferreira Rita

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese. If there are Erasmus students, classes will be taught in English

Prerequisites

Available soon

Bibliography

Teaching method

Evaluation method

Subject matter