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Strategy

Objectives

The objective of the Strategy course is to gain a thorough understanding as to why some firms perform better than others. We will build on a diverse set of analytical tools and theoretical frameworks to examine how firms can create more value than their competitors, and how they can sustain a competitive advantage over time. We will focus on both internal (e.g. resources and capabilities) and external (e.g. market structure, competition etc) factors that affect firm strategies and their ability to create more value than their competitors. We will look at different levels of strategy, i.e. business-level strategy (determining how to position and compete in a market), corporate-level strategy (determining the boundaries of the firm), competitive strategy and international strategy. We will use case studies from companies operating in diverse industries and diverse geographic settings.




General characterization

Code

1207

Credits

7.5

Responsible teacher

João Delgado

Hours

Weekly - Available soon

Total - Available soon

Teaching language

Portuguese and English

Prerequisites

Compulsory pre-requisites: Principles of Microeconomics; Principles of Management.

Bibliography

Strategic Management: Concepts and Cases, 12th edition

Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson 


Teaching method

  • Theoretical sessions (lectures and cases) and practical classes
         Book chapters
         Examples
         Case studies
         Exercises
         Group work and presentations

    • Evaluation method

    The assessment is based on the final exam (50%) and on components done over the course of the semester (50%). In-class participation during the practical classes will count for 10% of your final grade. The group project (report and presentation of the case study) accounts for 40% of the final grade, of which 30% for the written group report and 10% for the presentation at the end of the course (in practical class).

    Final grade = class participation in practical (10%) + group project report (30%) + group project presentation (10%) + final exam (50%)

    NOTE: Students are required to have a grade of at least 9.5 (out of 20) in the final exam to pass the whole course (regardless of their continuous assessment grades)

    Regular Exam Period Continuous assessment elements (weights): Group project: 30% Group presentation: 10% In-class participation: 10% Final exam (weight): 50 %

    Resit Exam Period Continuous assessment (weight): 0% Final exam (weight): 100%

    Grade Improvement in Regular Period Continuous assessment (weight) : 0% Final exam (weight): 100%

    Grade Improvement in Resit Period Continuous assessment (weight): 0% Final exam (weight): 100%


    Subject matter

    Week 1    Introduction: What is strategy?
    Week 2    Internal and External analysis
    Week 3    Business level strategy
    Week 4    Corporate level strategy
    Week 5    Acquisitions, Alliances & JVs
    Week 6    Competitive Strategy
    Week 7    Competitive Strategy
    Week 8    International strategy
    Week 9    International strategy
    Week 10    Strategy Implementation
    Week 11    Strategy Implementation
    Week 12    Summary & Recap
    Topics and order subject to change