Doing Business in Emerging Markets


The aim of this course is to provide students with up-to-date knowledge and practical tools that would enable them to gain deeper understanding of different emerging markets, their economies, business practices and political and legal frameworks and challenges. Most students, during their professional lives will be exposed to working abroad and interacting with different markets, cultures and people.
While probably most will be well familiarized with the western style market economies of Europe and North America, more than 80% of the world's population leaves out of these two regions. That is a lot of clients, big opportunities for business and career development.
Emerging markets are currently (and for the foreseeable future) the regions with highest economic growth in the World, but they operate under very different rules and principles and to succeed in these geographies it is crucial to identify them, understand the dynamics of their economies and the relevant stakeholders of business relationships. This course is aimed at making a first introduction to some of the most relevant emerging markets.

General characterization





Responsible teacher

Pedro Vargas David


Weekly - Available soon

Total - Available soon

Teaching language





Cavusil, S Tamer; Pervez, N Ghauri & Ayse, A Akcal (2013) Doing Business in Emerging Markets. London: Sage (Second Edition)

Dimitrijevic, Marko; Mistele, Timothy (2017) Frontier Investor How to prosper in the next Emerging Market. New York, Columbia University Press

Khanna, Tarun; Palepu, Krishna G. (2010) Winning in emerging markets: a road map for strategy execution. Boston, Harvard Business School Publishing 

Teaching method

The course will be delivered through a series of workshops combining theory and practice. The theoretical part which will be the first part of the course will be used to introduce concepts and theories on emerging markets. The practical part will be the analyses of case studies of both emerging markets countries as well as successful and failed business development of companies from the Developed World to the Emerging Markets. The course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. It organizes learning around projects that involve students in problem-solving, decision making, and investigative activities.

Evaluation method

The evaluation of the course will involve a group work (50%) and a final mandatory exam (50%). 


Subject matter

•    Identify the countries that are Emerging Markets and the common factors that characterize them;
•    Present the common aspects of the market trends and opportunities as well as the institutional framework of these counties and the opportunities and trends they present;
•    Deep dive on the most relevant Emerging Markets (covering Latin American, Central and Eastern Europe, Africa and Middle East, South and Southeast Asia);
•    Analise the main features of companies in Emerging Markets and understand how they operate;
•    Discuss different case studies of expansion of companies from the Developed World to Emerging Markets.