Technology Strategy
Objectives
The aim of this course is to guide the students through what strategy and strategic options can entail when considering the technology sectors and the development of novel solutions, in constantly evolving market dynamics and players. This will be accomplished both by analyzing theoretical frameworks, studying historic cases and debate current day and ongoing cases in the market. At the end of the course students should be able to analyze technology cases and understand different options in place, the benefits and perils of each.
General characterization
Code
2468
Credits
3.5
Responsible teacher
João Nuno Lopes de Castro
Hours
Weekly - Available soon
Total - Available soon
Teaching language
English
Prerequisites
n/a
Bibliography
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets, Markides and Geroski, 2004.
Geoffrey Moore, Crossing the Chasm, 2014
Adner, R. 2006, ¿Match your innovation strategy to your innovation ecosystem,¿ Harvard Business Review, 84(4) 98-107
Teaching method
Case studies, historic and current.
Evaluation method
Contigent on the number of enrolled students, grading will be done as follows.
20% - class participation / peer evaluation
30% - team report
50% - exam
Subject matter
Introduction to strategy and technology, Review of the objectives of the course
Introduction to the case list and the team challenge
Topics in cases can cover any of the following:
- Early technology management: asia, romans and europe
- The modern technology: From Edison and Ford to the 70s
- Current technology: the digital era of the computer, the internet and mobile communications
- Future technology: explorations of mars, quantum computing
Programs
Programs where the course is taught: